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I want a job in logistics. By: Tim Maggard. Problem. Worked at logistics c ompany & recruiting agency Very hard to find a job Not many specialized sites . Solution. Create web based portal Easy resume submission Quick contact. Original Canvas Hypothesis . What I did . Create Website
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I want a job in logistics By: Tim Maggard
Problem • Worked at logistics company & recruiting agency • Very hard to find a job • Not many specialized sites
Solution • Create web based portal • Easy resume submission • Quick contact
What I did • Create Website • Personal communication on Jobsites • Spoke with industry professionals • Advice from mentor & professors
What I did continued.. • Meeting with Woodward Communications VP • Discuss potential investment interest • Early in PLC • Need more sales • Online Ads • LinkedIn • 5 Variations
Results • One placement • Few more in hiring process • Revenue $1425 • Costs $197.81
Pivots • Not any major pivots • Switch from matchmaking site to job board & recruitment site
Lessons Learned • Be prepared/ready for everything • Need sales before any outside help • Online ads are expensive & not effective • Have a contact regarding payment and time • Online applications not highest quality • More direct contact with clients
Final Canvas • Changes to: • Channels - Central Career Center • Revenue Streams - No ads on website • Customer Segments – Logistics companies change to recruiters
What’s next? • Focus more time on contacting prospective employees • Go to trade show • Hundreds of contacts • Put more towards marketing expenses • Variety • Continue this summer working on site
Thank you for your time! Any questions?