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I want

I want. MUSIC. RESTRICTIONS. WITHOUT. ALL THE. TIME. EVERYWHERE. FROM. NEED. ALL. SHE. JUKE. !. IS. „. „. The single biggest problem in communication is the illusion that it has taken place. George Bernard Shaw. WHAT. WHAT. WE. WE. FOR. CAN. DO. CAN. DO. FOR. THEM.

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I want

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  1. I want MUSIC RESTRICTIONS WITHOUT ALL THE TIME EVERYWHERE FROM

  2. NEED ALL SHE JUKE ! IS

  3. „ „ The single biggest problem in communication is the illusion that it has taken place George Bernard Shaw

  4. WHAT WHAT WE WE FOR CAN DO CAN DO FOR THEM THEM

  5. WHY WHY THEY THEY SHOULD ADOPT JUKE SHOULD ADOPT JUKE

  6. THE THE STEPS STEPS NEED THEY TO THEY NEED TO FOLLOW FOLLOW TO TAKE TO TAKE ACTION ACTION

  7. MARKETING PAGES WITH SEOCONTENT , our clients PLAN DEFINE COMMUNICATE to a KING marketing & product management

  8. BLAH BLAH BLAH BLAH BLAH BLAH BLAH

  9. Let’s write AWESOME content and put it Online!

  10. Let’s write AWESOME content and put it Online!

  11. SEO – THE UNPOSTPONABLE PART PROPOSAL REVIEW

  12. SEO – THE UNPOSTPONABLE PART MAIN DECISIONS OVERVIEW • JUKE Portal versus Marketing (MKT) Pages • Domains logic • Language selections • URL format • To be done...

  13. PORTAL vs. MKT PAGES How could it work?

  14. SEO – THE UNPOSTPONABLE PART PORTAL vs. MKT PAGES JUKE Portal

  15. SEO – THE UNPOSTPONABLE PART ... ? PORTAL vs. MKT PAGES hum JUKE Marketing Pages JUKE Portal

  16. SEO – THE UNPOSTPONABLE PART PORTAL vs. MKT PAGES JUKE Marketing Pages JUKE Portal • Has all MKT Content • Has all editable content • FAQs • T&C • Press • Contact • Juke information • For new users • Jumps between will occur in the active country-language • Works in his own window (or Tab) • Is the same as before • Present linked content • FAQs • T&C • Press • Contact • Juke information • For active users • Jumps between will occur in the active country-language • Works in his own window (or Tab)

  17. DOMAINS Domains and country domains

  18. SEO – THE UNPOSTPONABLE PART DOMAINS - ccTLDs .de

  19. SEO – THE UNPOSTPONABLE PART DOMAINS - MARKETING POINT OF VIEW There can only be one — (dot)COM

  20. SEO – THE UNPOSTPONABLE PART DOMAINS - MARKETING POINT OF VIEW They will act as an indirect COUNTRY-FILTER

  21. SEO – THE UNPOSTPONABLE PART DOMAINS – SORTING JUKE Marketing Pages For new users JUKE Portal For active users • First time visitor • Not registered user • No available JUKE • Will be EVER available • Registered user • Not in trial phase • Has COOKIE even INVALID or too OLD

  22. SEO – THE UNPOSTPONABLE PART DOMAINS FROM THE MARKETING POINT OF VIEW: • Address used to marketing actions: (dot)COM • Country domains will ONLY redirect users • Specific countries can use for very specific stuff:  .COM/{COUNTRY-default-LANGUAGE}

  23. LANGUAGE SELECTIONS Free will and localization

  24. SEO – THE UNPOSTPONABLE PART LANGUAGE SELECTIONS - DEFAULTS • GERMANY, AUSTRIA, SCHWITZERLAND: German • HOLLAND, BELGIUM: Dutch • ITALY: Italian • ALL OTHERS: , also as Alternative to ALLCOUNTRIES English

  25. SEO – THE UNPOSTPONABLE PART MULTIPLE LANGUAGES - SETTINGS • BELGIUM: • Dutch (default) • French • German • +English • SCHWITZERLAND: • Italian • French • German (default) • +English

  26. SEO – THE UNPOSTPONABLE PART MULTIPLE LANGUAGES - SETTINGS • BELGIUM: • Dutch (nl) • French(fr) • German (de) • +English (en) • SCHWITZERLAND: • Italian (it) • French(fr) • German (de) • +English (en)  .COM/{COUNTRY-default-LANGUAGE} EX: myjuke.com/be-nl

  27. SEO – THE UNPOSTPONABLE PART MULTIPLE LANGUAGES - SETTINGS  .COM/{COUNTRY-default-LANGUAGE} www.myjuke.com/be-nl www.myjuke.com/be-de www.myjuke.com/ch-de www.myjuke.com/it-it www.myjuke.com/de-de www.myjuke.com/nl-nl www.myjuke.com/en-us »/it »/de »/nl »/en *

  28. SEO – THE UNPOSTPONABLE PART MULTIPLE LANGUAGES - OVERVIEW • INTERNATIONAL: English (en-US)  en • GERMANY: German (de-de)  de • AUSTRIA: German (at-de) • SCHWITZERLAND: German(ch-de), Italian (ch-it), French(ch-fr) • BELGIUM: Dutch(be-nl), French(be-fr), German (be-de) • HOLLAND: Dutch(nl-nl) nl • ITALY: Italian(it-it) it  IF BROWSER Language is available, it will be set it as default

  29. URL FORMAT The friendly way

  30. SEO – THE UNPOSTPONABLE PART URL FORMAT - (dot)COM www.myjuke.com /category /sub-category /theme /… /cl-CODE country-language

  31. SEO – THE UNPOSTPONABLE PART URL FORMAT - (dot)COM www.myjuke.com /category /cl-CODE /… /theme

  32. SEO – THE UNPOSTPONABLE PART URL FORMAT - (dot)COM • KEYWORD is the page NAME • KEYWORDs groups must be UNIQUE • DEEP follows the dependency STRUCTURE • URL will always have use WWW

  33. SEO – THE UNPOSTPONABLE PART URL FORMAT - (dot)COM www.myjuke.com /devices /ipad /en ... ... ... ... www.myjuke.com en company ipad ipad www.myjuke.com packages iphone devices Nexus One en events devices

  34. SEO – THE UNPOSTPONABLE PART URL FORMAT - (dot)COM www.myjuke.com /devices /android /… /en ... ... ... overview overview devices ipad company android iphone android www.myjuke.com en events packages devices 1. /devices /devices /overview 2. /devices /android 3. 4. /devices /overview /android

  35. SEO – THE UNPOSTPONABLE PART URL FORMAT - (dot)COM / OVERVIEW • The content quality depends also from: • Information structure • Keywords research and focus • Design and templates proposition

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