ESRB Privacy Short Form Presentation

1. ESRB Privacy Short Form Presentation NTIA Multistakeholder Meeting April 30, 2013

2. How It All Comes Together:Storefront Privacy Disclosure • Upfront disclosure of rating information, including Interactive Elements, in the storefront • Scroll down for link to Privacy Policy • User directed to mobile web page hosted by developer that displays short form privacy disclosure • Details takes user to relevant portion of long form policy • Back to short form where “How It’s Used” and “With Whom It’s Shared” are expandable • Long form Privacy Policy displays Privacy Certified seal

3. How It All Comes Together:In-App Privacy Disclosure • Upfront disclosure of rating information, including Interactive Elements, in the storefront • Clear link to Privacy Policy from About section of app • Standardized short form disclosure of “Information Collected” with link to Details • Details takes user to relevant portion of long form policy • Back to short form where “How It’s Used” and “With Whom It’s Shared” are expandable • Long form Privacy Policy displays Privacy Certified seal