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Social Media on Your Smart Phone

Social Media on Your Smart Phone. Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com. Social Media on Your Smart Phone. What is Social Media? 600 Pound Gorillas Web 3.0 Twitter, Urban Spoon, Loopt Examples: 600Block Latitude, viaPlace Barriers and Challenges

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Social Media on Your Smart Phone

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  1. Social Media on Your Smart Phone Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com

  2. Social Media on Your Smart Phone • What is Social Media? • 600 Pound Gorillas • Web 3.0 • Twitter, Urban Spoon, Loopt • Examples: 600Block • Latitude, viaPlace • Barriers and Challenges • Questions

  3. What is Social Media?

  4. Definition of Social Media Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. 1 1http://en.wikipedia.org/wiki/Social_media

  5. How Did We Get Here? Chat, Discussion Boards, Social Media, Interactive Applications

  6. Google Trends: Social Media

  7. 600 Pound Gorillas(desktop web 2.0 social media apps)

  8. 600 Pound Gorillas: Social Networking MySpace, Facebook, LinkedIn, Plaxo

  9. 600 Pound Gorillas: Wikis

  10. 600 Pound Gorillas: Blogging Blogger, LiveJournal, Typepad, Movable Type, Word Press

  11. 600 Pound Gorillas: Social Frameworks Kickapps, Ning, Awareness, Clickability

  12. Web3.0

  13. Definition of the Web 3.0 The Web 3.0is the next paradigm shift of the internet taking the best of web 2.0, including rich internet applications and social media, and bringing them to mobile devices, netbooks and digital signage. Information is searched for, filtered, personalized and delivered to end users based on preferences, biofeedback and location. 1 1http://www.mindgrub.com/web3.0

  14. Definition of the Semantic Web Semantic Web is an evolving extension of the web 3.0 where information is tagged in relation to use and context so that it and similar information can be delivered more effectively to humans and machines

  15. Social Media via SMS

  16. Case Study: Twitter Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter

  17. Smaller Bits of Information 40404: “In the middle of my Social Media presentation at #NAB09. Tweet me @mindgrub and let me know what you think?”

  18. Social Media on Your Smart Phone

  19. How Did We Get Here?

  20. Case Study: Facebook

  21. Location Enabled Social Media

  22. How Did We Get Here?

  23. Google Latitude

  24. Case Study: Loopt Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon

  25. Case Study: Zhiing Loopt, Flagr, Whrrl, Buzzd, Zhiing, Urban Spoon

  26. Location Based Experiences

  27. What is a Location Based Experience? (2.5) Location Based Services (LBS) information services accessible with mobile devices through a mobile network and based on location (3.0) Location Based Experiences (LBE) mobile websites and multimedia applications that provide a personalized rich interactive experience for an end user based on their location and preferences.

  28. How Did We Get HERE? • How do I get THERE? • GPS gave you a way to get from Point A to Point B • WHERE is everything? • Google gave you a way to find information by searching for it • What’s HERE? • LBS gives you information once you arrive at your destination • LBE provide experiences relating to your surroundings

  29. LBE Frameworks + Content

  30. LBE Framework Case Study: viaPlace

  31. Types of Location Based Experiences • Restaurant Guides and User Comments • Buddy Finder, Directions • Transportation Information • Golf and Recreation mapping • Historical and Tours • Real Estate Home Buying

  32. LBE Case Studies

  33. Case Study: 600Block

  34. Case Study: 600Block

  35. Case Study: Shopping

  36. Case Study: Visitors Associations

  37. Case Study: Stadiums and Arenas

  38. Wayfaring: Multi-Point LBEs

  39. Wayfaring

  40. Wayfaring Experiences • The ability to have a trail of experiences • The experience updates or changes when a user gets to another point in the trail • A great way to create walking tours, theme park or commercial area experiences that guide the user through the area giving them targeted media along the way • Think Smithsonian “wands”

  41. Wayfaring Example: Gettysburg

  42. Next Steps

  43. Barriers and Challenges • Still a small number of (iPhone) users • Not entirely the same toolset as designing for the web (Objective C vs. Web Technologies) • Technology is in flux • Finding Early Adaptor Customers / Monetization • Making End-Users aware of applications • Time

  44. Mobile Trends • Mobile Computing • Ambiguous Web • Embedded Computing • Semantic Web • Artificial Intelligence • Shift to Outernet • Mobile Phones, Netbooks • Corporate Signage • Better Search • Voice Recognition 2 Search • Mapping • Localized Maps • Location Based Experiences (LBE) • Lifetracking • Purchasing Decisions

  45. Questions? (www.mindgrub.com/NAB) Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com

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