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OFL Staff Communications Professional Development

OFL Staff Communications Professional Development. April 18, 2010. Context. The goal of this document is to enhance the corporate culture of the office of the First Lady by realising the importance of shaping up workforce skills.

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OFL Staff Communications Professional Development

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  1. OFL Staff Communications Professional Development April 18, 2010

  2. Context • The goal of this document is to enhance the corporate culture of the office of the First Lady by realising the importance of shaping up workforce skills. • Communications was identified as a pillar professional development area for the staff of the OFL . • Staff members were surveyed for self assessment professional development needs • The communications development topics were categorised in 3 main areas: • Strategic Communications • Communications Skills • Communications Mediums • Training approach was set to be delivered by external parties with internal support

  3. Overview • Trigger communications strategic thinking • Enhance both internal and external communications skills for both the team and individuals at the OFL • Improve thoughts articulations • Generate awareness on communications tools & tactics What are we trying to achieve? How are we trying to achieve it? • Professional communications training sessions • In-house knowledge awareness of communications methods, channels and tools • Share knowledge and practices within the office to enhance team work and better understanding of the First Lady’s communications messages • Better understanding of what we do and how to communicate with the internal and external environment Stronger cross group collaboration • Knowledge transparency that leads to objective achievements What is the impact?

  4. Self Assessment A qualitative analysis was conducted at both overall communications practices and individual knowledge of staff and the following topics were identified ass areas for improvement:

  5. Findings Strategic Communications Communications Skills

  6. Recommendations

  7. Course Objectives Outlines High-level agenda for course delivered externally

  8. Course Objectives Outlines

  9. Communications Mediums Agenda Part One Part Two Content Part Three

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