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Eureka! Leadership Institute Webinar

Eureka! Leadership Institute Webinar. Event Planning in a Changing Environment: Reaching Out with a Purpose on a Shoestring Budget. Tuesday, June 8, 2010, 12:00 p.m. Presented by, Thomas Vose, Karye Hood, Martha Camacho. Presented by. Thomas Vose

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Eureka! Leadership Institute Webinar

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  1. Eureka! Leadership Institute Webinar Event Planning in a Changing Environment: Reaching Out with a Purpose on a Shoestring Budget Tuesday, June 8, 2010, 12:00 p.m. Presented by, Thomas Vose, Karye Hood, Martha Camacho

  2. Presented by Thomas Vose Riverside County, Lake Perris Branch Library Karye Hood Rancho Cucamonga Library Services, Archibald Library Martha Camacho Pasadena Public Library

  3. Poll: How many people are planning events for their Eureka! program?

  4. Getting Ideas • Look at what other libraries are doing on their events calendars

  5. Getting Ideas • Ask other agencies what they think would be popular in the area

  6. Getting Ideas • Look at popular hangouts in the community

  7. Getting Ideas • Ask your staff for input – include the pages, too!

  8. Finding Presenters • Local colleges and JCs • Chamber of Commerce • SCORE • Schools • Businesses in area • Local agencies • Churches/Synagogues/Mosques • VFW

  9. How to Find Funding Partners It’s not always about money, partners may provide other valuable resources. • Supplies • Food • Volunteers • Publicity

  10. How to Find Funding Partners • Local Partners • Environmental scan – get to know your community. • Look for local partners with a similar interest. • Chamber of Commerce and Local business • Schools • City/County departments • Bookstores • Library Board, Foundation, Friends of the library • Service clubs

  11. How to Find Funding Partners • Create a win/win situation • Present your partnership as an opportunity that is mutually beneficial. Be able to answer the “what’s in it for me” question from the partner’s perspective. • Act with courage and ask! • Nothing ventured, nothing gained. • Negotiate • Performers may be willing to reduce your rate for educational/library programs. Partner with another library/school, if a performer is traveling to the area, they may be willing to discount their travel fees.

  12. How to Find Funding Partners • Grants • Federal • State Library • Foundations • Corporations

  13. Finding Funding Partners

  14. Logistics How to Plan Your Next Event

  15. 10 Steps to a Successful Event Step #1: Define the Purpose and Scope of Your Event

  16. 10 Steps to a Successful Event Step #2: Brainstorm Ideas

  17. 10 Steps to a Successful Event Step #3: Budget – Time for a Reality Check!

  18. 10 Steps to a Successful Event Step #4: Outline Your Program Plan

  19. 10 Steps to a Successful Event Step #5: Enlist Help

  20. 10 Steps to a Successful Event Step #6: Decide on the Details

  21. 10 Steps to a Successful Event Step #7: Create Your Event Program and Schedule

  22. 10 Steps to a Successful Event Step #8: Develop Printed Materials and Market Your Event

  23. 10 Steps to a Successful Event Step #9: Hold Your Event

  24. 10 Steps to a Successful Event Step #10:Evaluate and Follow-up

  25. Tips to Keep in Mind • Don’t Reinvent the Wheel • Utilize Your Resources Strategically • Food, Food, and Did I mention “Food”? • Delegate • Listen to Your Customers

  26. Timeline and Checklists

  27. Survey: • How do you typically market your programs to the community?

  28. Using Media for Marketing • Radio ads and interviews • Press Releases • Twitter • Facebook • Text blasts • MeetUp

  29. Marketing - Community Group Contacts • Get to know reporters in your area • They tend to show up at City Council meetings – introduce yourself

  30. Marketing - Community Group Contacts • Create a cold call list and set up meetings • My list: City Hall, Police Dept., Fire Dept., Chamber of Commerce, School District, Women’s Club, Senior Center, National Archives Office, Rotary, Historical Society, Air Museum, Airport, Community Center, Fairgrounds, Railway Museum, Speedway, Boy Scouts, Children and Families Development Center, Military Institute, Water District, Adult School

  31. Marketing - Community Group Contacts • Join groups • Rotary, Women’s Club, Historical Society

  32. Unique Marketing Ideas • “unique” is relative. • Use what you have to it’s fullest extent. • Unique may be something new within your community. • It may also be finding new ways with old ideas.

  33. Unique Marketing Ideas

  34. Unique Marketing Ideas The “wearable” flier

  35. Question: • What unique ideas have you used or heard of other people using to market your programs?

  36. Personal Experiences: Karye The Big Read Kickoff April 2010

  37. Personal Experiences: Karye Edward James Olmos The Big Read, Fall 2009

  38. Personal Experiences: Karye

  39. Personal Experiences: Martha

  40. Personal Experiences: Thomas

  41. Questions/Comments?

  42. Thank You! Thomas Vose Riverside County, Lake Perris Branch Library Thomas.Vose@rivlib.net Karye Hood Rancho Cucamonga Library Services, Archibald Library Karye.Hood@cityofrc.us Martha Camacho Pasadena Public Library mcamacho@cityofpasadena.net

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