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LATINAS

LATINAS. &. NEW. MEDIA. Negative Portrayals. Anyone online can be a content producer Stereotypes are often reinforced. Is there anything similar to this in the media? Why were the views so high on this video? What types of audiences are watching and commenting on this video?

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LATINAS

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  1. LATINAS & NEW MEDIA

  2. Negative Portrayals • Anyone online can be a content producer • Stereotypes are often reinforced • Is there anything similar to this in the media? • Why were the views so high on this video? • What types of audiences are watching and commenting on this video? • What do you think of the definition of the “Chonga” that is described in the interview? • Do you think they are receiving positive feedback for their portrayals? • Is this representative of all Latinas? Chongalicious http://www.youtube.com/watch?v=uVHdqmN7-XE Interview with “Chongas” http://www.youtube.com/watch?v=EhnXHMjRSeU

  3. YouTube Channel • Dedicated to both Spanish and English speaking Hispanics. • Content on Home, Healthy, Beauty, and Family. • Stress the importance family and culture. • Tips for raising a bilingual child • http://www.youtube.com/watch?v=dIarm2BAlKc&list=PL86BAC250EB85C362&feature=plcp • What are some themes/values that we see in the content produced? • What are some innovative aspects to this channel? • What makes this channel appealing to Latinas?

  4. Justice Woman • Are there any roles similar to this in regular television programming? • Are there any draw backs to this type of independent production? • Law school graduate • Writes, produces, and acts in Justice Woman. • Launched Web series during Hispanic Heritage month. • http://www.youtube.com/watch?v=UWOyJVX6H8Q&feature=plcp Vanessa Verduga

  5. Marketing In New Media • Latinas are a growing population segment in the U.S., currently about 25 million, according to Census Bureau. • Media publications have started to aim specifically towards the American born Latina market. • What types content is being sold to Latinas? • Is it oriented around family/appearance or something else? • Why is it such a growing market?

  6. Blogs • Mamiverse: For Latina moms to discuss cultural perspectives • Sharing information and experienceshttp://www.mamiverse.com/dolls-for-latina-daughter-29631/ • Independent Music Artists • http://music.terra.com/10-latin-indie-artists-you-should-know,47e8297aaecb7310VgnCLD200000bbcceb0aRCRD.html • gives artists who may not want to conform to what a label wants to become successful a way to broadcast their music. • The May Fire • What are some common themes in some new media content catering to Latinas? • Are the issues addressed online common issues generally talked about in the media?

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