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Revolution, Radio, Fabric … and why KRUU could never work.

Revolution, Radio, Fabric … and why KRUU could never work. Why am I hear today:. My goal is to encourage interest and involvement with community radio as a catalyst for change We'll talk about: Radio Community Radio KRUU Revolution Answer questions?. Who am I?. Roland Wells. Who am I?.

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Revolution, Radio, Fabric … and why KRUU could never work.

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  1. Revolution, Radio, Fabric … and why KRUU could never work.

  2. Why am I hear today: • My goal is to encourage interest and involvement with community radio as a catalyst for change • We'll talk about: • Radio • Community Radio • KRUU • Revolution • Answer questions?

  3. Who am I? • Roland Wells

  4. Who am I? • Husband & Father

  5. Who am I? • Work • Partner in Walker Group, Inc. & Cypress Villages

  6. Who am I? • Volunteer – REAL Work • Current Projects: • Founding Director of KRUU-LP 100.1 FM • http://kruufm.com • Director, Bonnell Building Project • http://bonnellproject.org/ • Past Projects • Founder of the Beatbox (youth and community technology center)

  7. Who I am not (pre 2006)? • Radio engineer • Radio producer • Programming committee member • Anything radio-related what-so-ever. • Is this important?

  8. Couple background topics: • What is radio? • FM Radio • LPFM (Low Power FM)

  9. What is radio? • Part of the Electromagnetic Spectrum • Fast - Speed of Light! • Energy radiated in a wave... • FM radio uses these radio waves to transmit audio from one transmitter to many receivers

  10. The FM band PIE chart • Clear Channel • Religious Programming • NPR “Public Radio” • What do they all have in common? • ALL PRODUCED SOMEWHERE ELSE...and THEY ARE ALL BIG BUSINESS

  11. LPFM • Created by FCC primarily to provide for non-commercial, local programming • Partially hijacked by DOT road condition stations & religious translator broadcasters. • Small number of truly local broadcasters. • Even smaller number producing majority of own content = KRUU

  12. Why Radio?

  13. Why Radio? Audio is unique • My son Andrew • TV or Book on Tape? • Music • People LISTEN

  14. Why Radio? - Cost • LPTV or Public Access TV • High startup cost of equipment & high barrier to quality production • LPFM, small start-up equipment cost

  15. Why Radio? - Quality & Programming • Youtube, Social Networking, web-based low standard of quality, content organization usually personal, not available to all • KRUU - quality and diversity of programming, systemic encouragement of professional production quality

  16. Why Radio? - Ownership and control of content and delivery mechanism • Youtube, Social Networking - Content hosted by corporation totally out of control of user and audience • Public Access TV, controlled/funded by government, access provided by cable company • KRUU - Community-owned, Community Control, No-one OWNS the airwaves (ie direct delivery from KRUU to listener radio)

  17. The fabric:Importance of Local Media - Strengthening our Community • The community we live in is like a big family. • Family health is directly related to meaningful communication, significant interest/attention on other family members, and commitment to work together to overcome as a group • KRUU assists all these processes occur... except:

  18. KRUU could never work: • Common radio market knowledge dictates that: • A station must have an angle • A station must choose a genre • Programming must targeted to a “specific” listener • Massive funding is required • The production facilities must NOT be near the railroad tracks

  19. History of KRUU: • Beatbox construction permit 2001 • Extension to Oct of 2006, started work summer 2006 • Tower up July 4th, 2006 • Transmitter received Sept 29th, 2006 (broken) • 24/7 since Sept 30th 2006

  20. KRUU's Mission: • KRUU-FM - Giving Fairfield a Voice • The mission of KRUU is to give Fairfield a voice, and strengthen the community by encouraging creativity, dialog and community involvement. • KRUU is an open, inclusive, diverse forum for music, creative expression, information, and entertainment with a strong emphasis on locally created produced programming.

  21. Why KRUU works: • No angle, Kruu is un-biased as a station. This lends credibility to the shows themselves, additionally, we encourage our hosts to let the issues speak the truth for themselves. • Represents all parts of OUR community. We want to hear what our neighbors are up to, what they are listening to. • All genres... genre is less important than host • We are you. Community Radio

  22. KRUU is: • 100 watts to ~10 miles & 20,000 people (more or less & not counting the net stream) • Live internet stream, 10k pages views a day! (larger community) • over 100 volunteers • producing over 80 hours of original content per week • over 100,000+ hours volunteer time spent so far

  23. KRUU is (cont): • open source software (fits vision, economics, control) • creative commons licensed (community licensed content) • community financed - we don't answer to government, big business, our budget is made up of small donations from many people/business' • James Moore • a community revolution

  24. Revolution = radical change minus fear (and preferably without firearms)

  25. the world is in the middle of the following radical change:The transfer of power from a few to all

  26. media / communication (aka “the feedback-loop”) is power, it has traditionally been controlled by big power centers (governments, large media corporations, etc)

  27. The feedback-loop is increasingly provided by the people, self-regulation of the community through social networking, peer-to-peer technologies, the Internet, local food, local economy, and... local media – KRUU)

  28. Today, real change begins here, as parts of the whole, we can change the world, sum.revolution is here, we invite you to join the feedback loop!

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