Given topic: Library services in a competitive digital environment

1. Given topic:Library servicesin a competitivedigital environment Lorcan Dempsey Celtic Connections Conference Cardiff 17 May 2006

5. Database > website > workflow • Self assembled: personal digital identities • Prefabricated: course management, clinical practice, etc • URL addressable • Social

6. Attention • Read-write

7. Three parts • Perceptions • Homework • Real change?

8. Perceptions of Libraries and Information Resources • OCLC Market Research • & • Harris Interactive • November 2005 • (Thanks to Joanne Cantrell)

9. Survey Respondents – by Geography Canada United Kingdom 491 468 United States 1,854 Singapore India 535 Australia Total 3,348

10. Survey Respondents – UK Age Groups Canada 468 United Kingdom Age 14 – 17: 13 Age 18 – 24: 35 Age 25 – 64: 377 United States Age 65 and older: 43 Singapore India Australia 95 percent confidence level, +/- 1.69 percent

11. Survey Respondents – College Students College Students 42 Canada United Kingdom United States Singapore 396 College Students India Age 14 – 17 - 3% Australia Age 18 – 24 - 65% Age 25 – 64 - 31% Age 65 and older - 0% 95 percent confidence level, +/- 1.69 percent

12. Survey Structure • Familiarity and Use of Electronic Resources (e-mail, web, search engines, etc.) • multiple choice • - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - • Library Perceptions • Library Familiarity, Use, Favorability and Advice • open-ended and multiple choice

13. Small selection of results

14. Usage of electronic information categoriesamong U.K. and Total Respondents 70% U.K. 72% Total 17% U.K. 30% Total

15. Total Respondents - Awareness of library electronic resources Q850

16. College Students - Awareness of library electronic resources Q850

17. United Kingdom Respondents - Awareness of library electronic resources Q850

18. Total Respondents - Use of library electronic resources Q855

19. College Students - Use of library electronic resources Q855

20. United Kingdom Respondents - Use of library electronic resources Q855

21. Why haven’t you ever used the online library Web site?

22. Total Respondents – Visits to the Public Library

23. Total Respondents – Primary Library: PublicReasons not visited online

24. Total Respondents – Primary Library: CollegeReasons for not visited online

25. …is the information you get from library sources more or less trustworthy than information you get from search engines?

26. Total Respondents - Satisfaction with overall experience provided by librarian vs. search engine Q665 and 1050

27. United Kingdom Respondents - Satisfaction with overall experience provided by librarian vs. search engine Q665 and 1050

28. “Lifestyle fit” of information sourcesamong total respondents Q1345

29. “Lifestyle fit” of information sourcesamong U.K. respondents Q1345

30. The Library’s role in the communityamong U.K. respondentsNote: Graph represents those who “Completely agree” or “Agree” with the statements about their library. 75+%

31. Remarks:Perceptions • Books and place brand • Library digital resources: • Awareness? • Fit with lifestyle? • Trustworthiness? • Satisfaction? • UK compared to rest?

32. A homeworkinterlude • Eoghan

34. Change

35. Insanity is doing more of what you are already doing and expecting a different result. AE

36. Change • Adding value: synthesise, specialise, mobilise • Gravitational pull: the long tail revisited

37. Adding value

38. Robin Murray

39. Synthesise, Local CSUSM, David Walker

40. Synthesise, network

41. Synthesise, regional

43. Mobilize Specialize

47. Specialize, Local

48. Specialize, local

49. Mobilize Mobilize, Local

50. Gravitational pull