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Unforgettable Advertisement Analysis

Explore the impact of your favorite advertisement by conducting a rhetorical analysis based on author, audience, purpose, logos, ethos, and pathos. Understand the power of language in influencing people and practice critical thinking.

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Unforgettable Advertisement Analysis

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  1. English 12 The Rhetoric of Advertising

  2. WUQ Think about your favorite advertisement, either fromtelevision, the internet, or a magazine/paper. 1. Describe this advertisement. 2. Why did you remember it? 3. What effect did it have on you?

  3. Rhetoric • Definition of Rhetoric from the dictionary: the art or skill of speaking or writing formally and effectively especially as a way to persuade or influence people • language that is intended to influence people (and that may not be honest or reasonable) • Now, create your own definition.

  4. Author • The author is the WHO behind something. • Who is behind this advertisement? • Who was hired to write this advertisement—does this change anything? • Who wrote this paper? • Who sent me this email/text? • The creator

  5. Audience • The audience is the “who is this for?” • An author’s audience is the particular group of readers or viewers that the author is writing to/for. • Think, is this written for: 1. My supervisors? 2. My peers? 3. Consumers? 4. My family/friends 5. Strangers in my field of study?

  6. Purpose • The purpose is “what is this for?” • An authors purpose is their main reason for writing. • (3) main purposes for writing: 1. To inform 2. To persuade 3. To entertain

  7. What’s the Purpose? To Inform!

  8. What’s the Purpose? To Entertain!

  9. What’s the purpose? To Persuade!

  10. What’s the purpose? To Persuade!

  11. What’s the purpose? To Inform!

  12. Identify Author, Audience, and Purpose

  13. Identify Author, Audience, and Purpose

  14. Identify Author, Audience, and Purpose

  15. Identify Author, Audience, and Purpose

  16. Logos is the appeal to logic—the argument itself; the reasoning the author gives; logical evidence. To appeal to logos

  17. The appeal to ethos Ethos is the appeal to credibility—how an author build credibility and trustworthiness.

  18. The appeal to pathos Pathos is the appeal to emotion—words or passages an author uses to activate or use emotion to convince the audience.

  19. Identify Logos, ethos, & pathos

  20. SO…. • Follow the instructions on the handout and perform your own rhetorical analysis of an advertisement. This is a graded assignment. Do not submit it to turnitin.com

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