Basic Teaching Skills for Career Education Instructors

1. Basic Teaching Skills for Career Education Instructors Chapter 13 Making the Student Salon an Adventure

2. Critical Concept • Becoming competent in any area of performance is a process, not an event.

3. Desired Performance Goals • Explain a key benefit of having student salon revenue contribute to the institution’s revenue. • Describe the role of every institution team member. • Explain why developing success habits while students are in school will contribute to their later success in the salon. • Assist learners in developing a solid client base using referrals, rebooking, and ticket upgrading. (continues)

4. Desired Performance Goals • List examples of how the institution team can work together to ensure the institution presents the best possible image. • List basic standards that might be established for the effective operation of a reception desk and dispensary. • Explain the most important record-keeping requirements of the student salon in the institution. • Implement zone teaching.

5. The Master Educator • Imparts sound education and facilitates learning for all students through teaching, grading, coaching, and mentoring. • Assists students in developing a sound client base. • Promotes and generates student salon revenue that contributes to the overall success of the institution.

6. Practical Skills Training • School to work transition • Revenue offsets tuition costs

7. The Student Salon Philosophy • Salon revenue should be 25% of bottom line. • 15% of salon revenue should be from retail. • Net profit of 10% achieved • Purpose, Adventure, Learning • Develop a solid client base.

8. The Essence of Team Work “Work done by several associates with each doing a part but all subordinating personal prominence to the efficiency of the whole.” – MerriamWebster’s Dictionary

9. The Student Role • Gain knowledge; build skills. • Develop positive, winning attitude. • Develop sound client base. • Generate student salon revenue.

10. Educator Role • Impart sound education. • Develop a positive, winning attitude. • Aid students in developing a sound client base. • Promote and generate student salon revenue.

11. Other Staff Members’ Role • Develop sound and efficient administrative practices that support the education. • Develop a positive, winning attitude. • Aid students in developing a sound client base. • Promote and generate student salon revenue.

12. 15-Point Profile • Tuition per student • Historical retention rate • Enrollment by course • Total tuition • Desired salon revenue • Amount from retail • Amount from services • Total enrollment • Students in clinic and in attendance • Weekly clinic revenue • Weekly retail revenue • Clinic $ per student • Retail $ per student • Combined $ per student • Daily $ per student

13. What Does the Public See? • The team should regularly evaluate the institution from the front door to the back door and look for safety, cleanliness, and comfort. • Refer to the Checklist found in the core textbook.

14. The Warm Reception • First impressions are lasting. • The reception area should be shining and welcoming.

15. High-Touch, High-Tech Safety • Infection control is critical. As an educator, you must stress the importance of cleaning duties and monitor all infection control activities regularly. You must teach students the importance of this activity. You must also set an example for students. Very often, your students will mirror the behavior that you model. (continues)

16. High-Touch, High-Tech Safety

17. Record-Keeping Requirements • Hold Harmless Cards • Client Intake Forms • Client Analysis and Record Forms (continues)

18. Record-Keeping Requirement

19. The Efficient Dispensary • The student salon cannot function to its fullest ability without a well-stocked and efficiently managed dispensary.

20. Dispensary Responsibilities • Replenishing back bar • Changing soak solution • Performing inventory • Recording and reporting inventory needs • Monitoring student cleanup assignments • Obtaining products from stockroom • Checking in product orders • Keeping implements in designated places (continues)

21. Dispensary Responsibilities

22. Laundry Duty Responsibilities • Launder, fold, and store towels. • Separate hair color and acrylic nail service towels. • Clean dryer filter before and after each load. • Clean lint in dryer area daily.

23. Cultivating Satisfied Clients • Recognizing first-time clients (continues)

24. Cultivating Satisfied Clients • Student image • Student attitude • Interacting with clients

25. Building a Successful Clientele • Rebooking • Repeat services • Client referrals (continues)

26. Building a Successful Clientele • Student persistence • Upgrading tickets

27. Effective Use of Downtime • Stylists actually spend approximately 50% of their time on the job actually serving clients. Thus, there is a great opportunity for building a business during the remaining “downtime.” • Much of that business building activity is conducted via email.

28. Email Etiquette • Be clear, concise, spell correctly. • Read carefully and answer all questions. • Answer promptly. • Do not attach unnecessary files. • Do not write in capital letters. • Minimize abbreviations and emotions. (continues)

29. Email Etiquette • Do not copy a message or attachment without permission. • Do not discuss confidential information. • Read before hitting the send button. • Add disclaimers when necessary.

30. “Downtime” Activities • Client awareness notes • Birthday notes • Client appreciation notes • Preferred client cards • Chemical service reminder notes • Client referral cards (continues)

31. “Downtime” Activities • Making reminder calls • Acknowledgment notes • General client campaign • Contact inactive clients.

32. The Professional Portfolio • Use to sell services. • Display “before and after” pictures. • Display awards and certificates.

33. Making the Salon an Adventure • In-school promotions • Contests • Simple Surprises

34. Teaching in the Student Salon • Zone Teaching • Check for safety. • Check for comfort. • Teach and evaluate. (continues)

35. Teaching in the Student Salon • Supervising Multiple Students • Tools of the Educator

36. Wrapping It Up • Develop highly competitive, entry-level abilities. • Make the student salon experience an adventure. • Make it exciting and rewarding. • Generate a spirit of enthusiasm.

37. In Retrospect • What is a key benefit of having student salon revenue contribute to the institution’s operating revenue? • Describe the personal role of every institution team member. • Explain referrals, rebooking, and ticket upgrading. (continues)

38. In Retrospect • Explain why developing success habits while students are in school will contribute to their later success in the salon. • List examples of how the team can work together to ensure the institution presents the best possible image. • List basic standards that might be established for the effective operation of a reception desk. (continues)

39. In Retrospect • List basic standards that might be established for the effective operation of a dispensary. • Explain the most important record-keeping requirements of the student salon. • Describe the 3 elements of zone teaching.

40. Congratulations! You have completed thirteen units of study toward completion of your instructor training program.