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TOOLS FOR MARKET ANALYSIS

TOOLS FOR MARKET ANALYSIS. Presented by: Jacobus Verster Directorate: International Trade. MARKET ANALYSIS PROCESS. Market analysis. Business contacts. Research market characteristics. Screen markets. Qualitative analysis Product Map & Country Map. Define your product.

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TOOLS FOR MARKET ANALYSIS

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  1. TOOLS FOR MARKET ANALYSIS Presented by: Jacobus Verster Directorate: International Trade

  2. MARKET ANALYSIS PROCESS Market analysis Business contacts Research market characteristics Screen markets Qualitative analysis Product Map & Country Map Define your product Quantitative analysis TradeMap & Market Access Map

  3. QUANTITATIVE ANALYSIS • What are the fastest growing markets? • Which countries are supplying to those markets? • What is the position of our products in those markets? • What are the access conditions for those markets? • …Where should future research be focused?

  4. OSTRICH MEAT OPPORTUNITIES • Which are the fastest growing markets for ostrich meat?

  5. ANSWERS FROM WWW.TRADEMAP.ORG

  6. SA Average FASTEST GROWING WORLD MARKETS Bubble size = Rand / kg Ideal market

  7. OSTRICH MEAT OPPORTUNITIES • Which countries are supplying to these markets? • What is the position of SA products in these markets?

  8. OTHER MEAT SUPPLIERS TO RUSSIA

  9. OTHER MEAT SUPPLIERS TO SLOVAKIA

  10. OTHER MEAT SUPPLIERS TO SLOVENIA

  11. OTHER MEAT SUPPLIERS TO ICELAND

  12. OTHER MEAT SUPPLIERS TO UK

  13. OSTRICH MEAT OPPORTUNITIES • What are the tariffs faced by a SA exporter in the target markets?

  14. ANSWERS FROM WWW.MACMAP.ORG

  15. Market Russia Slovakia Slovenia Iceland UK Supplier Tariff Australia 15.35% South Africa 11.52% Czech Rep 0.0% South Africa 0.0% Poland 0.0% South Africa 0.0% Sweden 64.1% South Africa 87.9% New Zealand 6.6% South Africa 0.0% TARIFFS FACED

  16. FOCUS OF FUTURE RESEARCH

  17. QUALITATIVE ANALYSIS • What are the market characteristics? • What are the packaging and labeling requirements? • How should the product be priced? • How is the product distributed in the target market? • What are the options for promoting the product? • …How do my target markets operate and can I compete?

  18. MARKET ANALYSIS TOOLS • Quantitative Tools • www.trademap.org - FREE • www.macmap.org - FREE • Qualitative Tools • www.p-maps.org - FREE • www.intracen.org/countries - FREE • Register • mas-admintools.intracen.org/accounts/Registra-tion.aspx

  19. CONTACT INFORMATION • Directorate: International Trade • Tel: 012 319 8452 • Fax: 012 319 8001 • E-mail: info.ditr@nda.agric.za

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