Ensenada, Mexicali, Tijuana, Posgrado 2006

1. 2006-2010 Ensenada, Mexicali, Tijuana, Posgrado 2006

2. Introduction To talk about the 2010 CETYS Plan is to talk about a group of challenges and commitments, is to achieve a growth in school population, is to create new educational projects, is to strengthen the nuances of the CETYS education, and is to look for greater sources of fund raising that would allow us to be more competitive. At the middle of the road from 2000 to 2010, we verify the agreement between the proposed road and the current surroundings by strengthening the planning process with the Balance Score Card (BSC) tool, and with projects that are detonating commitments for improving quality education. This revision is at its conclusion phase; its financial requirements are being restructured. Enrique C. Blancas De la Cruz President CETYS University System

3. Index Page • Introduction 1 • Mission of CETYS University 2 • Vision 3 • Where do we want to go as an Educational Institution? 4 • Strategic Lines 7 • Strategic Map 10 • Objectives 11 • Objectives & Indicators 13 • Projects 17 • Population 20 • Faculty 24 • Infrastructure 27 • Appendix 35 1.- Description of Objectives 36 2.- Definition of Indicators 40 3.- Description of Projects 71

4. Mission of the CETYS University System It is the purpose of the Higher and Technical Teaching Center (Centro de Enseñanza Tecnica y Superior. Its acronym in Spanish is CETYS) to contribute to the education of the persons with the needed moral and intellectual capacity to participate in an important way in the economic, social, and cultural improvement of the country. Consequently, CETYS University tries to make sure that in the conscience of its students those values that have been traditionally considered as basics for men to live in a peaceful way remain indestructible, and to satisfy the needs that their laborious capacity allows them. 2

5. Vision of the CETYS University System CETYS University, in the framework of its Mission, will permanently search to be the best institution in Mexico that contributes to the development of persons founded in humanism, values, in the levels of higher medium education and higher education, in the selected fields of Engineering, Administration, Social Sciences, and Humanities. Committed with social wellbeing and with a perspective and world competitiveness within the framework of sustained development. Consolidated to excellence in teaching, and recognized by its linkage with regional and national needs. 3

6. ¿Where do we want to go as an educational institution? In the middle of the development of its educational Mission, and once five years have gone by since its preparation, CETYS University revises, evaluates, and reinterprets the 2010 CETYS Plan, and five more years are left to end its introduction. All throughout this process of systematic evaluation, the Mission of CETYS remains as its great purpose, and at the same time as its every day project: To contribute to the education of the persons with the needed moral and intellectual capacity to participate in an important way in the economic, social, and cultural improvement of the country. The expression dimensions a task of humanistic style that translates into an educational act where character, imagination, creativity and feelings, intelligence, and the fostering and living of essential values for human coexistence such as freedom, justice, beauty, truth, good, and spirituality become the foundation of what is called a good education, or a quality education. 4

7. ¿Where do we want to go as an educational institution? The reinterpretation of the Institutional Plan consolidates its vision, and is committed to keep looking for spaces and opportunities to be the best educational institution in the country in the levels of higher medium education and higher education (bachelor’s degrees and graduate studies) , in selected fields of Engineering, Administration, Social Sciences and Humanities . The search extends more as a calling than as an achievement, and more as a destiny than as a medium term goal. To be the best as a permanent challenge that draws us near to excellence, but never to be placed in it because that gives us the habit of a reasonable self-requirement to commit ourselves with social wellbeing, and with a world perspective and competitiveness within the sustainable development framework. It also consolidates a passionate teaching task, and recognized by its Linkage with the regional and national needs. Having a vision as its unavoidable commitment with history and with the future, and a Vision that fosters achievement, CETYS University expresses three great strategic lines that reassure and try to consolidate the 2010 CETYS Plan. They are: 5

8. Strategic Lines 1) Strengthening of its educational model 2) Consolidation and growth of the educational population 3) Keep healthy finances 6

9. Strategic Lines • Strengthening of its educational model: The beginning and the end is the person and the humanization process. The model reflects on the idea that through education, we are born to the world, and in a straightforward way, the dimension of time makes sense to the students. This is why general education as well as the specific knowledge and skills and abilities that lead us to learn to learn and to learn to do are present as an unmistakable sign of intelligence. In the same token, the model fosters personality, congruence, imagination, and creativity that seek to take the student to establish social coexistent relationships. Intentionally, the model’s nuances lead the development towards aspects that define the profile of today’s professionals and their immediate future. He or she develops in a continuous improvement atmosphere, a working and social linkage, with an entrepreneurship spirit, and internationalization framework. In essence, the model sets the basis so the student can recognize himself, can generate a life project, and can exercise his civic role in a social surrounding. 7

10. Strategic Lines 2) Consolidation and growth of the student population: the institutional model would not be valid without a capable, interested, and convinced student of the education the institution gives. It is a reality and a challenge to grow to make more CETYS. This line seeks to develop more and better strategies so the institution can travel its frontiers and opens the space for those students that don’t have enough economic resources, but they do possess the high-level academic conditions to enroll and to stay in CETYS. That includes students from the State and other parts of the country. 8

11. Strategic Lines 3) Keep healthy finances. The development of the educational model and the enrollment access to the institution should be given in an atmosphere of healthy finances. This must grant safety and a working space that is trustworthy for the development of institutional projects; where income can arrive through different sources and that savings can be achieved based on a high competitive administration. It is possible to reach the strengthening of the educational model, the enrollment increase in quality and quantity, and healthy finances when it is clear what is necessary to strengthen. Organizational education, develop the human resource in a holistic way, improve institutional effectiveness, have a proper infrastructure, have communication systems that work in an optimum way, keep fostering accreditations and certifications, establish more permanent and opportune linkages with the community, specifically the graduates, strengthen our prestige, and to reach high standards of satisfaction in the educational services that we grant. What offers us enough encouragement and the needed motivation to reach the Vision and to carry out our Institutional Mission is the correct interpretation of the best path the institution follows, and the development of the projects and specific programs aimed at the three great lines. 9

12. MISSION & VISION (CETYS EDUCATION) 12 Increase revenue Finances 11 Strengthen the institution’s prestige 10 Improve all the audiences’ satisfaction Marketing 9 Improve integration with the community in general, and with alumni in particular 8 Strengthen the institutional educational model Academic 7 Obtain and/or keep the national and international accreditations 6 Have the optimum systems information architecture for the correct administration and operation of CETYS Effectiveness & processes 5 Have the processes, infrastructure and equipment according to institutional needs; slim and agile CETYS 4 Improve institutional effectiveness Learning and growth of the institution 3 Achieve an organizational structure according to the educational goals 2 Develop the human resource in a complete way 10 1 Strengthen the organizational culture of the institution Estrategic Map

13. Objectives Strengthening of the Institutional Prestige Improve Audience Satisfaction Improve Community Integration Strengthen the Educational Model AUDIENCES Chain of values for each audience Increase Revenue L2: Healthy Finances MISSION & VISION L1: Holistic development of persons Information about each audience Agile & courteous processes Infrastructure & equipment Information Systems & Facilities Programs Accreditations Tuition Income Income by Donations Other sources of income FINANCES INTERNAL PROCESSES L3: Consolidation & student population growth Improve Institutional Effectiveness Strong Organizational Culture Personnel Knowledge & Abilities Structure according to the Educational Model LEARNING & GROWTH 11 Visual interpretation of the strategic map

14. Objectives 12

15. 2010 PLAN: BSC OF THE CETYS SYSTEM 13

16. DISPLAY OF THE GOALS THROUGH TIME TO ACHIEVE CETYS 2010 14 Achievement level, Goals by Period

17. 2010 PLAN: MARKETING STRATEGY TOPIC: OBJECTIVES, INDICATORS, GOALS, AND GUIDING PROJECTS. 10: Improve the satisfaction of the different audiences: Students, Parents, Employers, and Donors 9: Improve community integration in general, and with its alumni in particular 11: Strengthen the Institution’s prestige 11.1: Community perception with regards to the Educational quality of CETYS (Image Periodic Study) 10.1: Percentage of satisfaction of the different audiences (Annual satisfaction survey) 9.1: Compliance percentage with the interaction program of every audience 9.2: Advance percentage of the compliance with the Graduates’ Program MARKETING Institutional goal: >= 90% Institutional goal: 90% Institutional goal: 100% for both objectives 1: Linkage Program (Agreements, companies, public and private organisms, and non-governmental organisms 1: Updating program of the List of Graduates 2: Strengthening program of the job opening service 1: Project to Develop and Apply the instruments with each audience 1: Effective communication Strategy Program 15

18. 2010 PLAN: STRATEGY TOPIC OF EFFECTIVENESS AND PROCESSES: OBJECTIVES, INDICATORS, GOALS, AND GUIDING PROJECTS 5: To have the processes, infrastructure, and equipment according to the institutional needs. A slim and agile CETYS 4: To improve Institutional Effectiveness 6: To have the optimum information system’s architecture for the proper administration of operation of CETYS 6.1: Compliance percentage with the information system’s architecture 6.2: Satisfaction level in the information system. 5.1: Advance percentage in the introduction of the infrastructure and equipment master plan 5.2: Advance percentage of the 5 processes relevant to Rectory 4.1: Compliance percentage of the goals of the 2010 Plan 4.2: Compliance percentage of the Guiding Working Plan EFFECTIVENESS & PROCESSES Institutional goal (6.1): 100% Institutional goal (6.2): 80% Institutional goal (5.1): 100% Institutional goal (5.2): 100% Institutional goal (4.1): >=90% Institutional goal (4.2): >= 90% 1: Institutional Information System Project 2: Information and Communication Infrastructure Project 1.: Application of the satisfaction instruments 1: Infrastructure and Equipment Project 1: Financial Support Project 1: QPR System Introduction Project 1: Graduate and Staff Effectiveness Evaluation Project 16

19. List of Projects INDICATORS PROJECTS 12.1 Operational institutional outcome 12.2% fulfillment of future students with respect to 2010 1.- Retention of CETYS high school to University 2.- Retention and graduation Efficiency 3.- Foreign promotion 4.- Promotion of new university degrees 5.- Promotional campaign and Personalized Enrollment Process (PIP ) 12.3 To increase resources through donations and other sources 1.- Capital campaign (Global Programs) (includes Raffles) 2.- Raffles 3.- Special campaign for construction 11.1 Community’s perception in regards to the educational quality 1.- Communication effective strategy of CETYS. 10.1% satisfaction of all the audiences 1.- Instrument development and application for the 4 audiences 9.1% compliance of the interactions’ program with each audience 1.- Linkage Program (Agreements, Companies, Public and Private Organisms, and Non-Governmental Organisms (ONG in Spanish) 9.2% advancement in the compliance of the alumni’ plan.- 1. Updating the list of alumni 2.- Strengthening the list of job vacancies’ service 17

20. List of Projects INDICATORS PROJECTS 8.1 Strengthening Indicator of the Institutional Educational 1.- Compliance to the curricular plan Model (its acronym in Spanish is IFEMEDI) 2.- Follow-up to the compliance to the class schedule 3.- Internships and Social Service, Nuances 4.- Strengthening to the faculty quality and quantity 7.1 Follow-up the FIMPES re-certification, and achieve the 1.- WASC candidature WASC candidature 2.- Follow-up the FIMPES re-accreditation 3.- Research Institutional Program 7.2% of eligible academic programs are accredited 1- Program accreditation 6.1% compliance with the information systems’ architecture 1.- Institutional information system 2.- Information and communication infrastructure technologies 6.2 satisfaction level in the information systems 1.- Application of the satisfaction instruments 5.1% advancement in the introduction of the infrastructure and 1.- Infrastructure and equipment equipment plan 18

21. Lists of Projects INDICATORS PROJECTS 5.2% advancement in the 5 processes 1.- Financial support 4.1 % goal compliance of the 2010 Plan (BSC) 1.- QPR system introduction 4.2% compliance of the Working Guiding Plan 1.- Graduate studies and Staff Effectiveness Evaluation 3.1% advancement in the introduction of the organizational structure 1.- Organizational structure (Rectory) 3.2% salary distribution 1.- Verification and budget revision (Rectory) 2.1% CETYS certified employees 1.- Certified employee (Administrative) 2.- Teacher holistic development program (includes teacher certification) 2.2% Productivity and pertinence in the certified employee 1.- Certified employee (Administrative) development program (Administrative) 2.- Teacher holistic development program(includes teacher certification) 1.1% perception on the CETYS employees about applying the values 1.- Introduction of the value system program on a daily basis 1.2% Outcome on the employee satisfaction and the organizational 1.- Organizational environment environment perception survey 19

22. Plan CETYS 2010 2006-2010 APPENDIX 35

23. Plan CETYS 2010 2006-2010 APPENDIX 1: Description of Objectives 36

24. Plan CETYS 2010 2006-2010 ANEXO 2: Definición de Indicadores 40

25. Plan CETYS 2010 2006-2010 ANEXO 3: Descripción de Proyectos 71

26. Plan CETYS 2010 2006-2010 Infrastructure and Equipment Plan Campus Mexicali (Pending) 33-34