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India Steel 5-Year Strategy. Sandesh Anerao Sr. Commodity Engineer – Steel APSCO India. Key Takeaways – India. Growing demand for Steel Consolidate and Leverage India division steel requirements Create import option for FP Electrical Steel Export potential for Stainless Steel Products
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India Steel 5-Year Strategy Sandesh Anerao Sr. Commodity Engineer – Steel APSCO India
Key Takeaways – India • Growing demand for Steel • Consolidate and Leverage India division steel requirements • Create import option for FP Electrical Steel • Export potential for Stainless Steel Products • Initiate ES at divisions • Focus on KPI
India Steel Industry 5th largest producer of crude steel in the world Rising imports and declining exports have made India a net importer of steel
GDP And Industrial Production Growth Forecast Sustained Growth rate after the Global recession 2009/2010 onwards Domestic Steel demand will remain strong
SAIL Tata Steel RINL Essar Bhushan JSPL JSW Ispat Mittal POSCO India Steel Expansion Plan EMERSON NETWORK POWER • Iron ore availability is an important factor • All major project may face Delays Of 2-3 Years due to recession TRIDENT
Indian Steel Industry A bright Future • Resources • Abundant Iron Ore reserves • Strong Managerial skills in Iron and Steel making • Large pool of skilled Man-power • Established steel players with strong skills in steel making • Opportunities • High economic growth increasingly driven by industry • Faster Urbanization, Growing construction Industry • Infrastructure Development • Automobiles and component industry growth
SWOT Analysis • STRENGTHS • Strong steel demand • Global Steel Team Support • Spend Volume • WEAKNESSES • Limited capacity of FP Electrical Steel • Lack of Tools of Price Forecasting • Long Approval Process • Multiple divisions with multiple strategies • OPPORTUNITIES • Leverage EMR’s alignment with Mills • Use of Alternate Materials • Leverage spend, stampers • ES for Indirect requirements • Import Competitiveness • Export of stainless steel products • THREATS • Inconsistent Government Policy • India prices independent of overseas market • Anti dumping duty on developing countries Consolidation & Alternative Development To Secure/Widen Supply Source
5 Year Forward Strategy for India We Need Actual MIN Data
India Steel Spend Raw Material Requirement Annual Spend (MIN+non MIN) Focus on leverage and consolidation of requirements
India Divisions Electrical Steel 5-Year Demand Limited source/capacity for Electrical Steel in India Alternate grades / SP material needs to be qualified.
Electrical Steel India Strategy Strategic Focus on reducing high cost sources for Electrical Steel
India HR/CR/Bar Supply Strategy Trident • Leverage spend with LSI/ENP • Introduce Traders stockists thru ES ENPI • Leverage spend with Trident for CRCA requirement • Introduce Traders stockists thru ES LSI • Leverage spend with Trident • Introduce Traders stockists thru ES ECTIL • Monitor HRPNO prices for Steel Mills Introduce Traders / Stockists To Control Inventory + Improve DPO
5Y Forward Key Performance IndicatorsSteel Team – $9.2M Spend (India)