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Regional Quality Mark Initiative: Tourism Services standards

4 th Regional Competitiveness Conference in Southeast Europe – Financial Crisis and the Effects on the Competitiveness of the Region Alexander Babinov RCI. Regional Quality Mark Initiative: Tourism Services standards. The Quality Mark initiative The regional perspective of the QM

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Regional Quality Mark Initiative: Tourism Services standards

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  1. 4th Regional Competitiveness Conference in Southeast Europe – Financial Crisis and the Effects on the Competitiveness of the Region Alexander Babinov RCI Regional Quality Mark Initiative: Tourism Services standards

  2. The Quality Mark initiative • The regional perspective of the QM • Progress so far

  3. The experience of Bulgaria • Increase competitive advantages of small accommodations • Attract a new type of tourist • Build a brand and a network around the brand • Make small accommodations visible • Create a common instruments for carriers of the brand

  4. Benefits for our tourism providers • The systems behind the Quality Mark will help to improve services and management • Discover strong and weak points • Improve operator’s market position • Becomes a member of a network

  5. Awards of three grades…. bronze, silver gold Grades to reward excellence …roses of distinction

  6. The regional perspective • Create a common and recognizable standard for tourism services • Develop national brands • Build a base of specific consultancy skills • Develop products with regional impact based on the national QM

  7. Work individually in all interested countriesProvide know-how through consultancyWork with donors and other stakeholders for additional resourcesProvide trainers for the assessors of the QMSupport networking between the QMs and common activities RCI support

  8. Macedonia – Work Group created, resources identified, participation of all stakeholders, flexibilityAlbania – initial meeting of potential stakeholdersKosovo – initial meeting of potential stakeholders Current state of the initiative

  9. web site

  10. THANK YOU! ababinov@vegabtd.org

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