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By: Cody Ray and Helena Albanese

By: Cody Ray and Helena Albanese. History of E-trade. Founders: William A. Porter, Bernard A. Newcomb First established Trade Plus in 1982 in Palo Alto, California Began in 1991 as E-trade Securities Renamed E-Trade in 1992.

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By: Cody Ray and Helena Albanese

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  1. By: Cody Ray and Helena Albanese

  2. History of E-trade • Founders: William A. Porter, Bernard A. Newcomb • First established Trade Plus in 1982 in Palo Alto, California • Began in 1991 as E-trade Securities • Renamed E-Trade in 1992

  3. What is E-trade? E-trade is a holding company that’s major business is an online discount stock brokerage service for self-directed investors Offers a $ 9.99 Stock trading fee Sends weekly reports about public companies and their stock Provides training videos and formulas as financial investment tools

  4. Financials 2009 • E*TRADE reported a net loss of $67 million in the quarter • quarter’s loss was the Company’s tenth consecutive quarterly loss, DBRS views positively E*TRADE’s success in restructuring its debt 2010 • Full year net loss of 28 million, an improvement from 11.85 loss per share in 2009 • Fourth quarter ended December 31, 2010, reporting a net loss of 24 million

  5. Lindsay VS. E-trade baby Lindsay Lohan filed a lawsuit against E-trade on March 8th, 2010 for 100 million dollars “Character named Lindsay appearing in a television ad for the company, described pejoratively as a milk-aholic .“ There was a resolution made between E-trade and Lohan out-of-court- including the ban of the name Lindsay or milka-holic in future ads and an undisclosed sum

  6. Application:Print and Support Media 5 Magazine subscriptions when you open a new E-trade complete investment account You must transfer cash and/or securities having a combined value of at least $2,000

  7. Application:Cross-Magazine and Media Deals Deposit $150,000 and get a $500 Apple gift card back Cross-media Advertising through E-trade and Apple

  8. Sources & Questions: http://www.dbrs.com/research/231739/e-trade-financial-corporation/dbrs-ratings-unchanged-after-e-trade-s-q4-2009-earnings-release-senior-at-b-high-negative.html www.freebase.com/view/en/e_trade www.etrade.com www.youtube.com www.investor.etrade.com

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