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The Price of Using Technology with Travel Reservations

The Price of Using Technology with Travel Reservations. Things to Consider When Companies Implement Computer Reservation Systems. Implementation Costs Security Issues Marketing Strategies Effectiveness for End-User. Implementation Costs.

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The Price of Using Technology with Travel Reservations

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  1. The Price of Using Technologywith Travel Reservations

  2. Things to ConsiderWhen Companies Implement Computer Reservation Systems • Implementation Costs • Security Issues • Marketing Strategies • Effectiveness for End-User

  3. Implementation Costs • Costs associated with setting up or providing the software, network, or website • Monthly, annual, or periodic costs associated with maintaining the software, network, or website • Training employees on new software (including their resistance to this new change) • New technology may also cut into their commission • Production down-time when new system is installed

  4. Security Issues • Companies have jumped into the world of e-commerce, now what? • If using the internet or some other networked software, businesses have to beware of viruses, hacking, and worms especially is clients personal information will be provided. • Firewalls

  5. Marketing Strategies • Once new technology is in place, customers need to know what a business can now offer them. • Businesses can use the internet, social media, and other traditional methods (television, billboards, print ads, radio, etc.) to inform customers how they can better serve them. • Within the means of a business, an owner wants to stay a few steps ahead of the competition.

  6. Effectiveness for End-User? http://www.youtube.com/watch?v=JQTbdlcOpZs

  7. Effectiveness for End-User • The new system is purchased, installed, and marketed; the staff is trained and the first customers have joined the company on this voyage. • How the customers feel and what technical support is provided will determine the level of success. • The goal is to satisfy a need or want for the customer. If this does not occur, the customers will find another provider.

  8. How User-friendly is this?

  9. The Official Airline Guide • Over the years, the OAG has been transformed to keep up with changes in technology. • It has also kept up with their customers, and even changed who their customers are from time to time.

  10. Official Airline Guide History • 1946: first issue of the ABC Air Guide, with maps and tips for travelers. • 1958: The start of sorting and sequencing flight schedules of all airlines and presenting them by city pair. • 1962: OAG began providing data to the first computer reservations systems and produced its first customized timetables for airlines.

  11. More OAG History • 1970: OAG pioneered portable travel information with the launch of the OAG Pocket Flight Guide. • 1983: OAG pioneered the electronic revolution in travel data with the launch of the OAG Electronic Edition, with booking capabilities added two years later. • 1991: OAG continued its pioneering spirit with the launch of its first floppy disk product and the industry’s first PC-based travel planning tool on CD-ROM – so revolutionary, it was supplied with a plug-in CD drive.

  12. More OAG History • 1998: OAG launched its first browser-based travel information product and also OAG MAX, its pioneering analytical tool. • 1999: As an early adopter of wireless technology, OAG made its flight information available on the Palm VII wireless organizer, followed a few months later by its first WAP mobile phone application.

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