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Global Revenue Breakdown Analysis: Impact of Internationalization on Sales Trend

This report analyzes revenue breakdown by country before and after internationalization in January and February 2010. It examines the impact on EU, China, and South Korea sales, including Gaia Lite. The findings suggest internationalization contributed to an upward trend, alongside new releases and seasonal patterns. While countries like Germany, Belgium, and Brazil showed improvement, certain markets in Eastern Europe and South America saw minimal effects. Noteworthy sales increases were observed in China, Spain, Italy, and South Korea. This comprehensive analysis provides insights into the effects of internationalization on sales trends and market performance.

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Global Revenue Breakdown Analysis: Impact of Internationalization on Sales Trend

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  1. Revenue Breakdown by Country January 2010 (pre-internationalization) February 2010 (post-internationalization)

  2. EU Revenues

  3. EU Sales (including Gaia Lite)

  4. China Revenues

  5. China Sales (including Gaia Lite)

  6. South Korea (revenues) Internationalize Lite

  7. South Korea Sales (including Gaia Lite) Internationalize Lite

  8. Overall Revenues It’s somewhat hard to tell yet, but I think internationalization helped turn a downward trend to an upward trend. Other factors are at play though too… new releases and the spring coming on.

  9. Overall Sales (including Gaia Lite)

  10. Revenue Increases • No Apparent Change • Germany • Belgium • Brazil • Canada • Hard to Tell • Italy • Netherlands • Spain Improved Most • China • South Korea • France • Mexico • Poland • Portugal • Romania • Sweden • Switzerland Many small markets are not listed. Internationalization didn’t seem to effect a lot of Eastern European and South American countries.

  11. Sales Increases (including Gaia Lite) • No Apparent Change • Austria • Belgium • Canada • Germany Improved Most • China • Spain • Italy • Brazil • France • Hong Kong • Mexico • Netherlands • Portugal • South Korea • Sweden • Switzerland • UK • Hard to Tell • Chile

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