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Entrepreneurship Series Hudson Library and Historical Society

Entrepreneurship Series Hudson Library and Historical Society. Chris Brown October 3, 2012. In 1998 Chris Brown founded a full service marketing agency in Northeast Ohio to help other companies to Build awareness Reach potential customers Offer branding resources Improve marketing efforts

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Entrepreneurship Series Hudson Library and Historical Society

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  1. Entrepreneurship SeriesHudson Library andHistorical Society Chris Brown October 3, 2012

  2. In 1998 Chris Brown founded a full service marketing agency in Northeast Ohio to help other companies to • Build awareness • Reach potential customers • Offer branding resources • Improve marketing efforts • Increase sales results

  3. Marketing Resources & Results, Inc. Founded1998 What We Do How We Help

  4. What’s the Right Marketing Mix? • Product – Price – Place – Promotion • Research • Strategy • Brand Positioning • Brand Awareness • Tactics • Measurement

  5. Marketing is like Popcorn Oil + Heat + Time = Success

  6. Mini Marketing Plan: • Identify your ideal client and claim your niche. • Pinpoint their pain. • Understand what their customers really want. • Get clear about what makes you different from your competition. • Create a compelling value proposition. • Develop a powerful message. • Position yourself (or product) as an expert problem-solver.

  7. 4 M’s of Marketing • Market: who is your target • Message: what you will tell to all the target markets • Media: how you will communicate the messages to the target markets cost effectively • Measurement: what works, what to improve

  8. Profile Your Target • Know your channel • Who: • Funds your business? • Carries your product? • Recommends your services? • Who purchases? • Who influences? • Who is the end user? • What is theirmotivation?

  9. Market Research • Qualitative – the Sizzle (feelings) • Focus groups • Surveys • One on One • Quantitative – the Steak (numbers) • Secondary research • Census bureau, ReferenceUSA, SizeUp • # of potential customers

  10. Marketing: Standing out in your niche from the restof the field

  11. Create the Message • Develop a 30 second commercial • Elevator speech – memorable, repeatable and compelling • Resources: • LinkedIn • Entrepreneurship library resources

  12. Web 2.0

  13. The Quick Plan Format Timing. Budget. Resources.

  14. Ways to Build Awareness Public Relations

  15.  Distribution Services • Paid • BusinessWire • PRNewswire • Marketwire • Free/low costs • PRWeb • AFly • Free-Press-Release.com • NE Ohio Newspress release website: NEOhioNews.com

  16. Build Awareness • Use Internet Publications • UPublish – on others’ sites • eMail marketing • Direct mail to target market

  17. Use Your Blog on Your Twitter

  18. Three Take Away Action Steps if You’reReady to get going with blogging: • Make a list of topics to blog about: • Reviews • New products • Recent projects • Your ideas • Write Your Posts in Word until you have a Format: • Headline, • Three paragraphs, • A photo and a link. • Ask for comments • Find 3 other blogs in your area for guest posts

  19. Brief Keys to SEO • Organic vs Adwords • Age of domain, keyword in domain • On Page: titles, headings, content • Off Page: linking strategy, directories • Photos, videos and PDFs

  20. SEO Hyperlink your keyword phrase on your blog to your website This Code: I am a <a href=http://www.resources-results.com>Akron area Marketing Consultant.</a> Looks like this: I am an Akron area Marketing Consultant. And contributes to results like this:

  21. Get Prospect’s Email

  22. Email Marketing Services • Mail Chimp • Constant Contact • Vertical Response • Many others • Look for: • Easy to embed • Opt in/Opt out • Downloadable • Reports • Surveys

  23. Measurements • Blog • Readers per post • Click thru to Website • Website • Website visitors/subscribers • Pages/time on site • Call to action – goal (contact us page traffic) • Request for quote • eNews or email blast • Number of subscribers • Open rate of emails • Click through rate on call-to-action (link to product to buy)

  24. Connect with me www.BrandandMarket.com Follow me on ChrisBrown330Link to me on ChrisBrown330 Fan the company on www.Facebook.com/MarketingResults

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