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Moving ahead whilst dealing with dilemma

www.pwc.com. Moving ahead whilst dealing with dilemma. Managing internat . Coms Alexander Fleischer. Agenda. Some background Some dilemmas Some learnings Some questions.

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Moving ahead whilst dealing with dilemma

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  1. www.pwc.com Moving ahead whilst dealing with dilemma Managing internat. Coms Alexander Fleischer

  2. Agenda • Somebackground • Somedilemmas • Somelearnings • Somequestions

  3. “We act as “One Network” The #1 professional services network that does the right thing for our clients, our people, the capital markets and our communities” Our vision

  4. Our strategic priorities Build quality businesses Build strategic capabilities Deliver the PwC Experience Transform our business model Maximize market opportunities

  5. Achieving our vision Build quality businesses Build qualitybusinesses FY11 & Beyond Deliver the PwC Experience Deliver the PwCExperience The PwC Experience becomes reality Maximise market opportunities Maximise marketopportunities Be the # 1 network The PwC Experience 2004 Brand promise is delivered Transform our business model Transform our business model Build strategic capabilities Build strategiccapabilities 2011

  6. The three Clusters West Cluster Central Cluster East Cluster 6

  7. Three Clusters, one role, one objective Drive strategic alignment Build quality businesses Build strategic capabilities Deliver the PwC Experience Transform our business model Maximize market opportunities

  8. The challenge, the importance, the opportunity Building relationships… 81.000 partners & staff More than 90 countries Covers 13 time zones Central Cluster Creating value… Generates 50% of networkrevenues Provides services to 75% of FT Europe 500 Headquarters to 50% of Global Priority Accounts Helping organisations and individuals succeed… An exciting mix of developing and mature markets, skills and capabilities, gives great development potential when working together

  9. The Central Cluster is home to 12 out of 21 Strategic Council Member territories/ regions West Cluster Central Cluster East Cluster Sweden CEE UK Germany Netherlands France Canada Japan USA Switzerland Korea Spain China Mexico Italy Singapore India Middle East Australia Brazil Southern Africa

  10. Our largest territories/regions in the Central Cluster Source: Global People Stats - June 2010

  11. Our largest territories/regions in the Central Cluster >1500 <500 Africa Central IrelandLuxembourg Pakistan GibraltarIceland Isle of Man Sri Lanka 1500 -1000 500 -1000 Belgium Denmark Norway Austria, Cyprus, Finland, Francophone Africa, Greece, Israel, Portugal, Turkey

  12. “My relationship with PwC helps create the value I am looking for" Our daily ambition PwC

  13. www.pwc.com Somedilemmas

  14. The word di-lemma... • ...isfromGreekfor „twopropositions“. A dilemmais a situationwithtwopropositionsoroptions in apparentconflict. Bothhave negative as well as positive aspectsthatseemtobalanceeachother. • The worddilemmahas a negative connotation. Why? Maybebecausemaking a choiceforoneofthetwopropositionsresults in losingtheadvantagesoftheproposition not selected. • Howto find a solutionwherebothsidesofthedilemma, both (seeminglyopposingvalues will behonoured. • Source: Trompenaars Hampden-Turner „Culture for Business“

  15. The 7 Cultural Dilemmas 1. Judge: RightsDilemma 2. Contribute: Duties Dilemma 3. AssignRoles: Authority Dilemma 4. Communicate: Privacy Dilemma 5. Give Feedback: Emotions Dilemma 6. Plan: Timing Dilemma 7. Change: Fate Dilemma

  16. Reconciling dilemmas Proposition A (1,10) (10,10) (5,5) (1,1) (10,1) Proposition B

  17. Dilemma #1 • global • local

  18. How PwC is organised to drive the strategy forward Organisation Role Network Leadership Team Sets strategic direction Strategy Council Agrees strategic direction Cluster Drives strategic alignment Territory/Region Drives strategicexecution

  19. How PwC is organised to drive the strategy forward Organisation Composition The TSPs of China, Germany, UK and US Dennis Nally (CEO) Network Leadership Team Strategy Council Cluster Territory/Region

  20. How PwC is organised to drive the strategy forward Organisation Composition Network Leadership Team Strategy Council The TSPs of 21 territories/regions Cluster Territory/Region

  21. How PwC is organised to drive the strategy forward Organisation Composition Network Leadership Team Strategy Council Cluster Three Clusters: East, West and Central Territory/Region

  22. How Cluster M&C work to take forward priorities • Central Cluster M&C Board • the M&C leaders of the Cluster SCMs • Central Cluster core team (executive team) • M&C Leader UK – sponsor communications) • M&C Leader (CEE/RU – sponsor marketing) • M&C Leader (SE – sponsor brand) • the Central Cluster M&C team (see below) • Central Cluster M&C team (full time resources) • Alexander Fleischer (50%, member of the CET) • XX (Brand) • XX (Market Intelligence) • XX (Network) • XX (Coms) • XX (Projects) FY 11 Strategic Roadmap

  23. What‘s the role of the sponsor vis-à-vis the M&C team? • In his/her role as subject matter expert • Bring in expertise, experience and enthusiasm (ideas) • Challenge from a practical (territory) implementation point-of- view • Convince peers in territories if needed • Use his territory/staff resources to pilot projects • Discuss progress with the Cluster M&C professional; jointly report to the SCM M&C group • In his/her role as a colleague • Be sparring-partner and advisor to the Cluster M&C team professional • Challenge, help address, solve, escalate issues • Coach, give feedback • Devote the agreed time-investment (informal contact, calls, meetings…) FY 11 Strategic Roadmap

  24. What‘s the role of the sponsor vis-à-vis the SCM M&C territory leaders and Cluster leader • Responsibilities • Take forward one or two objectives set by M&C Cluster leader • Coach/act as sparring partner to Cluster M&C professional • Accept accountability towards peers (SCM M&C leaders) • Rights • Official role – for CV (e g on representation events) • Additional feedback/coaching /perspective by M&C leader • Take part in global activities – if applicable FY 11 Strategic Roadmap

  25. Dilemma #2 • Own vision • Collaborative creativity

  26. FY 12 Strategic roadmap • The strategic roadmap is a timeline showing the priority focus for Marketing & Communications in the Central Cluster. • It also serves as an overview of when specific actions will be carried out and by whom. FY 11 Strategic Roadmap

  27. Dilemma #3 • Direction • Freedom of action

  28. Dilemma #4 • Consistency • Effectiveness • Do itonce an shareit • Flexiblility • Lack of power • Lack ofpriority/action

  29. www.pwc.com Somelearnings

  30. Mykeyprinciples • Reflect on myself • Respect • Provide a vision • Give opportunity to involve and take over responsibility • Focus on the powerful and the willing • Maximum transparency, be clear, speak out, courage • Be proud of our function (coms), fight for it, go ahead. • Be bold

  31. www.pwc.com Somequestions

  32. www.pwc.com Thankyou!

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