Presentation Transcript

1. Researching the Music Magazine Industry

   Lauren Toal
2. Media Companies “EMAP owns industry-leading brands that sit at the heart of business powerful B2B communities like Retail, Health, Construction, Architecture, Fashion and Media. Our purpose is to connect professional communities and inspire them to know, to grow, progress and win.  Brands such as HSJ and Retail Week create deep relationships and unparalleled reach, to increase value for our customers. We deliver this through senior networking events; industry leading awards; online data products; social media communities; headline conferences and, of course, critical insight, news and analysis.  We hear the market agenda, and create innovative solutions and better ways for our advertisers and sponsors to connect with their audience. We provide highly valued subscription services and are rewarded by a following. Always independent, relentlessly inquisitive, EMAP embodies quality, market-leading journalism. We act as the ultimate industry insider, and strive to always be the trusted authority.”
3. “Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.” Some brands owned by Baeur Media: -FHM -4Music -Cool FM -Closer -Empire -Heat -Grazia -More! -Q “With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events.  As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 millionusers globally every month.” Some brands of IPC Media: -NME -LOOK -Marie Claire -Woman’s Weekly
4. Q Magazine was founded by Mark Ellen and David Hempworth after they felt there was a gap in the market for a good quality music magazine which appealed to both older buyers (those who purchased CDs) and the new generation that was emerging and using technology. The first magazine was published in October 1986 originally called “Cue” (as to cue the music) but was then changed to Q so it wouldn’t be confused as a snooker magazine. Q is published monthly by media company Bauer Media Group with its mission statement being “Discover modern music”. The magazine includes a review section which includes new releases, reissues, film and live concert reviews along with radio and television reviews but with most of its magazine devoted to interviews with popular music artists. There are often cover mounts attached to the magazine such as CDs or books. Q is known for its lists that it compiles such as “100 Greatest Albums” and usually every other month it releases a special edition, about musical times, genres or influences.
5. Every issue of Q has a different message on the spine, now known as the “spine line” that is related to the contents of that magazine. Q magazine also has “Q Radio” which was launched in June 2008 and Q TV, a music television channel. Q also holds a yearly award ceremony, “The Q Awards”. Q magazine is also the official magazine that covers the famous Glastonbury Festival held in England each year, and is it’s official magazine partner. Double click here to view Q’s media pack This is the rate card for Q Magazine. In order to place an advertisement in it, this is how much a company would have to pay for ad space.
6. Rolling Stone is a magazine that is published every two weeks and is known for its coverage of music, liberal politics and popular culture. It was founded in San Francisco, California by Jann Wenner and Ralph J. Gleason. Rolling Stone is published by Wenner Media LLC and its first issue was released in November 1967. Wenner was quoted describing Rolling Stone as “not just about the music, but the things and attitudes that music embraces.” The magazine is purchased by over 1,464,943 people worldwide ranging from Argentina to South Africa, and due to its coverage of extensive subjects, receives a wide range of readers, but the majority (64%) is male of the median age of 33. Branched off the magazine, Rolling Stone opened a restaurant and night club in 2010 in Hollywood California. They also have Rolling Stone headphones along with a Rolling Stone Wine Club.
7. This is the Rolling Stone rate card, which informs potential advertisers of the price for using their magazine as ad space. Rolling Stone have these media outlets featured on their website to show other ways they reach their audiences.
8. Rolling Stone Media Pack http://www.srds.com/mediakits/rollingstone/RSdigital.html
9. The E nd