1 / 27

‘ Re-developing volunteering at Deerness Gymnastics Academy: Strategy and Action ’

Karl Wharton - Senior Lecturer: Northumbria University International Performance Coach – British Gymnastics. ‘ Re-developing volunteering at Deerness Gymnastics Academy: Strategy and Action ’. Background.

yakov
Download Presentation

‘ Re-developing volunteering at Deerness Gymnastics Academy: Strategy and Action ’

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Karl Wharton - Senior Lecturer: Northumbria UniversityInternational Performance Coach – British Gymnastics ‘Re-developing volunteering at Deerness Gymnastics Academy: Strategy and Action’

  2. Background • Deerness Gymnastics Academy (DGA) is a volunteer-led club specialising in acrobatic gymnastics and tumbling. The club took over a Durham County Council leisure centre in October 2011, which was to close due to cuts. • The club has a database of more than 100 volunteers that it can draw upon which is important as it has to run both the club and the facility. • This enabled the DGA medal-winning gymnasts to continue training in the North East and for the club to provide an important community facility, making gymnastics coaching available to all ages from novice to elite level.  • A charitable organisation with limited funds, DGA implemented a PR campaign to launch the new Academy, raise awareness of the new facilities and make the club commercially viable, and recruit new volunteers to run the club and the premises. • DGA has a website, Twitter and a Facebook page.

  3. Deerness Gymnastics Academy • http://www.thenorthernecho.co.uk/news/9285277.Deerness_Leisure_Centre_bounces_back_from_closure_threat_as_gymnastics_academy/ Hugh Robertson – Minister for Sport visits the centre in January 2012 to see how we have managed to save the centre. A real life example of ‘The Big Society’. This initiative has been based upon the principles of empowering communities, redistributing power and fostering a culture of volunteerism. http://www.the-big-society.co.uk/

  4. Not only do we have to run the club – we now have to run the facility!

  5. DEERNESS GYMNASTICS ACADEMY We take on the challenge!

  6. DEERNESS GYMNASTICS ACADEMY

  7. DEERNESS GYMNASTICS ACADEMY

  8. DEERNESS GYMNASTICS ACADEMY

  9. DEERNESS GYMNASTICS ACADEMY

  10. Volunteer Strategy • We had to come up with a volunteer strategy that would enable us to: • Prove to Durham County Council (DCC) that we could sustain the club long term. • Prove to DCC that we could actually run the facility. • Ensure the facility complied to all health and safety legislation, etc. • Enable the effective day to day running of the centre. • Ensure that all the work required on the building could be completed at minimal cost.

  11. Key Outcomes: Coaches • Increase the number of volunteer coaches in the club

  12. Key Outcomes: Volunteers • Increase the number of volunteers and support them to develop and run the club / facility

  13. Key Outcomes: Volunteers • Increase the number of volunteers and support them to develop and run the club / facility.

  14. Key Outcomes: Volunteers • Increase the number of volunteers and support them to develop and run the club / facility.

  15. Gymnast Membership Form

  16. * Names have been changed

  17. Volunteer Durham

  18. Volunteer Durham What did we get for 2012? 50% course fees for four Volunteer coaches (£1000) Developed a mentorship Programme for volunteer Coaches at grass roots and Elite level – funding Support £1000 used to put on two Mentorship workshops and Invest in a club mentor.

  19. Deerness Gymnastics Academy • Volunteers

  20. Using PR to increase the number of volunteers and make them feel valued • We use every opportunity to tell our story, through… • Editorial media - press, TV, radio, internet • Exhibitions, sponsorship, competitions, direct mail • Audio/visual, press trips, publications, conferences, public speaking • Digital and social media

  21. Story telling • Club Saved by volunteers! • The Next Generation • Elite Gymnasts • Medal Winners • Raising Funds • Lets Get Gold • Acropolis Launch • Awards • Charity Patron

  22. The Stories: Club saved In October 2011 Deerness Gymnastics Academy was saved from closure with the support of volunteers who now help to run the leisure centre. Volunteers

  23. The Stories: Next generation The future of the club depends on recruiting new members and volunteers. An emphasis has been placed on gaining coverage for all levels of gymnastics not just elite and promoting our volunteers in all articles.

  24. The Stories: raising funds As a charitable body raising funds and run by volunteers is vital and assisted by publicity.

  25. outcomes • The PR Campaign has met or exceeded all of its objectives. • The campaign has generated over 80 articles in print and 6 broadcast features in 14 months. • DGA has been featured in the sports, news and lifestyle sections of the regional media as well as TV and radio and some national publications. • New leads have generated income for the club. • The number of volunteers has increased. • Membership at the club has increased.

  26. Any questions?

More Related