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Marketing plans and recent promotion of .LV

Marketing plans and recent promotion of .LV. Katrina Sataki, NIC.LV 7 September 2009, Bled, Slovenia. Agenda. Briefly about history “Simple plans are always the best” Briefly about future. 2. ccTLD “.lv”. Institute of Mathematics and Computer Science , University of Latvia.

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Marketing plans and recent promotion of .LV

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  1. Marketing plans and recent promotion of .LV Katrina Sataki, NIC.LV 7 September 2009, Bled, Slovenia

  2. Agenda • Briefly about history • “Simple plans are always the best” • Briefly about future 2

  3. ccTLD “.lv” Institute of Mathematics and Computer Science, University of Latvia Network Solutions Department NIC

  4. “The Dark Ages” • Domain name: 30 EUR / year • Image: conservative, bureaucratic, uncommunicative, greedy, old fashioned, ... • We did our job! • But we did nothing more

  5. The Domain Name Server (DNS) is the Achilles heel of the Web. The important thing is that it's managed responsibly. Tim Berners-Lee

  6. How to change the situation?

  7. Simple plans work • New management • New approach • New strategy

  8. Customer Care Technical Solutions Image

  9. Hofstadler’s Law: It always takes longer than you expect, even when you take Hofstadler’s Law into account. Hofstadler

  10. Customer care • We evaluated our customer care service • We analysed the results • We drafted Customer Care Code • We changed the way we talk and the way we write • We are still working to improve our performance

  11. Technical Solutions • We upgraded hardware • We re-designed the network • We improved international and local connectivity • We joined CommunityDNS anycast service • We introduced IPv6

  12. Image • We contact press • We established CERT NIC.LV (cert.nic.lv) • We iniciated LV-CERT collaboration (www.cert.lv) • We liberalised the Rules • We are introducing Registry-Registrar model • We launched new web interface

  13. We used to look like this:

  14. Now we look like this:

  15. We talk to our employees • We listen what our customers say • We attend CENTR meetings • We joined ccNSO

  16. Does it work?

  17. Domain names registered

  18. Total number of domain names

  19. Future plans

  20. We are working on

  21. We are working on • Registry-Registrar model • EPP • On-line Domain Name Managemet System for mobiles • MOBI_lisation of .LV • DNSSEC • Twitter • …

  22. Are youin e o ? .LV

  23. Thank you! Any questions? For further information, click:www.nic.lv write: katrina@nic.lv

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