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National School Breakfast Week

National School Breakfast Week. March 8-12, 2010. Key Message. Eating School Breakfast makes you “ready, set, go!” for a day of learning and achievement. Theme. ‘School Breakfast – Ready Set Go!’ introduces students to the importance of school breakfast

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National School Breakfast Week

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  1. National School Breakfast Week March 8-12, 2010

  2. Key Message Eating School Breakfast makes you “ready, set, go!” for a day of learning and achievement.

  3. Theme • ‘School Breakfast – Ready Set Go!’ introduces students to the importance of school breakfast • Students will learn about the value of eating healthy and being active • School breakfast gets children “Ready, set, go!” to be their best and learn, play, run or dream

  4. NSBW 2009 - Results • Record breaking and award winning! • 91% of sweepstakes entrants saw an increase in school breakfast participation • PR for ‘Power Up’ generated 4.72 million media impressions (1.31 more than 2008) • www.schoolbreakfast.org • 150,202 page views • 44,460 visitors (2,000 more than 2008) • www.schoolnutrition.org/nsbw • 55,000 pieces of marketing collateral downloaded • 63,582 visitors (4,000 more than 2008)

  5. NSBW 2009 – ResultsDesign a Superhero Contest • Ran from Jan 1 – Mar 20, 09 • Over 300 entries (record) • Winning Entries: • Agent Apple – Daniel, Grade 1, CT • Cer-real– Michelle, Grade 8, IL • Nutrition Nate – Tiana, Grade 11, WI

  6. Art Contest – What does School Breakfast Make You Ready for? • Art contest open to students nationwide • Students should answer the question “What does School Breakfast make you ready for?” by completing the blank “School Breakfast – Ready Set Go ______!” and illustrating their answer on the contest entry form • 3 national winners receive a prize pack

  7. Art Contest – What does School Breakfast Make You Ready for? How it works • Students (Grades 1-12) can enter • They can submit a traditional sketch or drawing on the official student contest form only • They need to fill out the contest entry form by completing the blank School Breakfast – Ready Set Go ______!” and illustrating their answer For full contest rules and more info, visit www.schoolnutrition.org/nsbw

  8. Art Contest – What does School Breakfast Make You Ready for? 2 levels of judging 1) Local judging (school level) • Consider judging local contest by grade level and perhaps giving small prizes • A maximum of 3 winners per school can be sent to SNA headquarters for national judging • SNA will not accept submission directly from students. School nutrition staff or a school official must send in the 3 winning entries. For full contest rules and more info, visit www.schoolnutrition.org/nsbw

  9. Art Contest – What does School Breakfast Make You Ready for? 2 levels of judging 2) National judging (SNA headquarters) • Contest entries will be accepted at SNA headquarters between January 1 – March 31, 2010 • 3 national winning entries will be chosen • Winning entries will be displayed at www.schoolnutrition.org/nsbw and in School Nutrition For full contest rules and more info, visit www.schoolnutrition.org/nsbw

  10. Ready Set Go Participation Sweepstakes • Complete the online form and be entered into the sweepstakes • Tell us how you plan to celebrate NSBW and how “Ready Set Go!” impacts NSBW participation • “Ready Set Go!” sticker sheets will be randomly awarded to entrants in January, February and March • For complete rules and to enter to win, visit www.schoolnutrition.org/nsbw

  11. Tools and Info • April issue of SNA’s magazine • Member site www.schoolnutrition.org/nsbw • Permission form for logo usage • Menus for NSBW based for 5 breakfasts • Toolkit with ideas and instructions • Participation sweepstakes • Backpack brochures for students and parents • Downloadable presentations & press release • Activity sheets • Banner ads for school web sites

  12. Tools and Info • Education session at ANC Vegas • Official Breakfast merchandise from Emporium • Posters, pencils, balloons, mugs, aprons, t-shirts, activity books, bags, rulers… • SNA’s Marketing Center

  13. Ideas for our Schools Brainstorming questions: • Create a School Breakfast celebration day and invite the media to attend. What would our celebration day include? • How can we use this campaign to drive awareness of the importance of a healthy school breakfast? • How can we involve students, parents, teachers and administrators?

  14. Ideas for our Schools • Create a judging panel composed of school nutrition staff and teachers to judge the art contest • Use the activity sheets available at www.schoolnutrition.org/nsbw and give them out each day at breakfast • Decorate the cafeteria with “Ready Set Go!” themed materials • Invite parents in for breakfast during NSBW

  15. For More Information • April issue of School Nutrition magazine • Member web site www.schoolnutrition.org/nsbw • Session at ANC Vegas • SNA Marketing Center

  16. Thank You!

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