1 / 15

Phase 1: Mid 1880s – 1900s

Phase 1: Mid 1880s – 1900s. English- Here for an overseas experience and they were wealthy The domestic market was made up of people from Canterbury, Otago and Southland They came here for the climbing and skiing at The remarkables and Coronet Peak skifields .

yan
Download Presentation

Phase 1: Mid 1880s – 1900s

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Phase 1: Mid 1880s – 1900s

  2. English- Here for an overseas experience and they were wealthy • The domestic market was made up of people from Canterbury, Otago and Southland • They came here for the climbing and skiing at The remarkables and Coronet Peak skifields. • They also came for the Lakes- swimming, fishing and boating

  3. 1863- Coach service from Dunedin to Kingston- 4 days travel • 1878- railway was built from Dunedin to Kingston – 14 hours travel • To get from Kingston to Queenstown you went on a boat- The Ben Lomond, The Earnslaw or The Antrim

  4. Family owned businesses and advertising in newspapers

  5. Overseas tourists arriving from Japan, America and Australia • By the mid 1970s 150 000 visitors were attracted annually Phase 2: 1930s/40s – 1970s

  6. Development snowballed as an increasing number of attractions brought in more tourists, who required facilities and who supported an increasing range and number of attractions • Coronet Peak introduced a rope toe in 1947- commissioned William Hamilton to build this and it was the first successful tow in the country • 1964 a road was built up to Bob’s Peak above Queenstown • 1967 a Gondola was built up Bob’s Peak- 1st 6 weeks 10000 people visited) • 4 wheel driving into remote mining towns • Shotover Jet trips began in 1957 but they gained exclusive rights in 1962 when American tourists were willing to pay 5x the price.

  7. Airfield was established and in 1961 the first international flight from Melbourne to Christchurch occurred. • Roads were being constructed • In the 1930s the government helped with improvements in seating, tree planting, tracks, sports fields, electric lighting, water and sewerage

  8. Industry- Marketed to NZ families to begin with then in 1970s Air New Zealand began international advertising campaigns targeted at Auckland, Rotorua and Queenstown

  9. South Americans, UK and Irish come for work opportunities. Tourist numbers start to level off. More independent travellers. • 378 000 tourists arrived • This was a period of rapid development • Bungy jumping, heli-skiing, luge, canyon swing, river boating, skydiving, paragliding, boat parachute Phase 3: 1980s

  10. A construction boom provided retail space, accommodation, offices and restaurants- by 1989 there were concerns about accommodation over supply- bankruptcy occurred • Rapid growth created congestion on roads • 11 flights from Sydney and Melbourne per week in winter. 6 flights in summer • Access by road apart from the Nevis Gorge which is closed Nov-Dec for repairs. • The Crown Range road to Wanaka is sealed

  11. Industry- International chains set up in Queenstown. • NgaiTahu develop in the CBD and the Shotover Jet • Trojan Holdings- skifields and the AJ Hackett bungee • Regulators- Destination Queenstown set up and every business pays a small rate to them for advertising

  12. Confidence was restored and an increase in both international and domestic tourist numbers occurred- 1.4 million. • Queenstown now has a reputation as an adventure mecca • A wide range of attractions are introduced to broaden the appeal- wine tours, boutique shopping, spas and horse trekking Phase 4: 1990s to today

  13. International flights from both Air New Zealand and Jet Star • Daily flights to Auckland, Christchurch and Wellington • Daily bus services to and from CHCH, also from Dunedin, Invercargill etc • Major international and all national rental car companies and campervan companies have offices in Queenstown • Beds for 20 000 visitors and extensive range of premier hotels to backpackers

  14. Industry- Overseas capital is used to fund major accommodation projects, intensified tourist activities at key sites eg Coronet Peak skifield adding in restaurants, chairlifts, artificial snow making. • Regulators- DOC- Manages many areas such as walking tracks, visitor centres, car parks and toilets. • Destination Queenstown- promotes sustainable tourism development and markets Queenstown to the world through brochures, websites etc

More Related