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The Modern Day Olympics

The Modern Day Olympics. Global Impact of the Games. Society. Politics. History. The Modern Day Olympics. Terrorism. Business. What can studying the Olympics teach us?. The Modern Day Olympics. What spawned the modern day movement?.

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The Modern Day Olympics

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  1. The Modern Day Olympics Global Impact of the Games

  2. Society Politics History The Modern Day Olympics Terrorism Business What can studying the Olympics teach us?

  3. The Modern Day Olympics What spawned the modern day movement? The relay of the torch starts in Greece and ends at the location of the Olympics. The flame heralds the upcoming Olympic Games and transmits a message of peace and friendship amongst Peoples.

  4. History The Modern Day Olympics

  5. The Modern Day Olympics • The Wenlock Olympian Society Annual Games, dating from 1850, are a forerunner of the modern Olympic Games. They are held each year in Much Wenlock in Shropshire, England

  6. The Modern Day Olympics The modern Olympic games began in 1896 in Athens, Greece by a pioneering Frenchman named Pierre de Coubertin. Since that time the Olympics have taken place every four years (modified to split every two 1994) since to varying degrees of success.

  7. The Modern Day Olympics Original Mission and Vision for the Modern Games Pierre DeCoubertin’s vision was “to teach peace and love around the world to children through sports”

  8. The Modern Day Olympics What do the rings signify?

  9. The Modern Day Olympics • Structure of Olympics • The International Olympic Committee IOC

  10. The Modern Day Olympics • NOC’s National Organizing Committees • United States Olympic Committee • National Governing Bodies • NGB’s National Governing Bodies • USTA, USA Boxing

  11. The Modern Day Olympics • How are cities chosen to host the Olympics? • Host City • Bid Process: • http://www.youtube.com/watch?v=yUNMHdLK2Mk • London 2012 • http://www.youtube.com/watch?v=CfgSq6Y3NTw • Sochi 2014

  12. Society The Modern Day Olympics

  13. The Modern Day Olympics What can the Olympics teach us about our Society today: Are people necessarily good/bad? Can the Olympics be the platform that DeCoubertain envisioned actually inspire society as whole? What is meant by the Olympic Spirit?

  14. The Boxing Scandal of the Seoul Olympics - 1988 During the medal ceremony for the light-middleweight champion, Park reached down from the gold medal podium, raising Jones's hand. 'He Knows Who Won'

  15. 1998 Jamaican Bobsled Team:

  16. 1994 Lillehammer – Former Yugoslavian Bobsled Team : Although the Games took place during the Bosnian War, the Bosnia and Herzegovina four-man bob team consisted of one Croatian, two Bosnians and a Serbian - the best possible example of the Olympic spirit at the worst of times.

  17. The Modern Day Olympics Tonya Harding admits to her part on attack Nancy Kerrigan Kerrigan pulls Silver becomes National Icon Harding Banned for life from skating and turns to reality TV/Female Boxing.

  18. The Skating Controversy Salt Lake City - 2002 And when the scores of a French judge came under scrutiny following the pairs figure skating competition — in which a Russian pair was awarded the gold with a flawed routine when it appeared a Canadian couple had outskated the Russians — duplicate gold medals eventually were awarded to the Canadians and changes were introduced into the scoring procedures.

  19. 2004 Iraqi Soccer Team

  20. 2006 Norwegian Coach Wins by losing. When Sara Renner of Canada broke one of her poles in the cross-country skiing team sprint, Norwegian head coach Bjørnar Håkensmoen lent her one of his (albeit 12cm too long). This act of fair play and sportsmanship allowed Renner to help her team win silver, and dropped Norway out of the medals

  21. The Modern Day Olympics The Paralympics http://www.youtube.com/watch?v=KT6FST2CPt0 http://www.paralympic.org/

  22. Politics The Modern Day Olympics

  23. Berlin – 1936 – Jesse Owens Upends the “Master Race” becomes American Hero? Owens was a late addition to the 4X100 meter relay team along with Metcalfe after Marty Glickman and Sam Stoller pulled out. He was the lead runner in the race, as the United States won by 15 yards and set a world-record time of 39.8 seconds for his fourth gold medal of the Olympics. Owens made history by becoming the first American track and field athlete to win four gold medals in a single Olympiad. However, Owens returned home to face segregation and racism. At a reception in his honor, Owens was forced to ride the freight elevator. Presidents Franklin D. Roosevelt and Harry S. Truman failed to acknowledge Owens' accomplishments. It wasn't until 1955 that President Dwight D. Eisenhower and the State Department acknowledged Owens by naming him an "Ambassador of Sports.

  24. Mexico City – 1968 “The Salute” John Carlos(C)and Tommy Davis (R)

  25. U.S. Boycott – Moscow of 1980 and Subsequent Russian Boycott of Los Angeles 1984

  26. The Steroid Era: A Byproduct of the Cold War Russian Team Dominates – 1952 Helsinki Olympics U.S. 1958 First death attributed to illegal drug use: Cycling Amphetemines by Danish cyclist Knud Enemark Jensen

  27. The Steroid Era: A Byproduct of the Cold War First death attributed to illegal drug use: Cycling Amphetemines by Danish cyclist Knud Enemark Jensen World Anti-Doping Agency (WADA) Established 1999 East German Swim Team dominate 70’s/80’s

  28. U.S. Winter 1980 – Lake Placid New York – “The Miracle on Ice”

  29. The alleged “pay to play” of Juan Antonio Samarach A number of I.O.C. members were forced to resign after it was uncovered that they had accepted inappropriately valuable "gifts" in return for voting for  to hold the Games. A new IOC President, Jacques Rogge takes over.

  30. The Modern Day Olympics Terrorism

  31. Terrorism – Ambush of Israeli Athletes, Munich 1972

  32. Atlanta 1996 – Bombing – What if it happened today? 1996 – Atlanta Summer Games Bombing – The tragic bombing of Centennial Olympic Park, a popular hub for athletes and spectators, took place during an open-air concert, and claimed the lives of two people. On July 27, 1996, three pipe bombs were discovered in a black sports bag. Richard Jewell, a security guard who was later considered a prime suspect for the attack, found and reported the bag, and helped security personnel clear the immediate area, so that explosives experts could attempt to defuse it. It exploded at around 1:30 that morning, and one woman died as a nail was drilled into her head by the force of the explosion: another person died of cardiac arrest at the site. Richard Jewell was found to be innocent of any wrongdoing, but was the subject of much scrutiny and negative attention from media and the general public. He was also forced to undergo intense interrogations by the FBI. In the end, the culprit of the 1996 Olympic bombing was found to be Eric Robert Rudolph, a twisted individual who also bombed an abortion clinic, and a lesbian bar, in the Georgia area. Rudolph is currently serving life without the possibility of parole at one of America’s harshest Supermax prisons, ADX Florence.

  33. The Modern Day Olympics Business

  34. The Modern Day Olympics • What are the Revenue Streams? 2 Billion for London U.S. rights alone. • Television – Broadcast Rights in the $ Billions • Advertising • Sponsorship • Merchandising and Food & Beverage • Ticketing • Hospitality • Tourism **http://www.topnews.in/sports/beijing-olympics-generate-two-billion-dollars-direct-revenue-22756

  35. The Modern Day Olympics Tourism

  36. The Modern Day Olympics • Let’s look at the outcomes from Lake Placid New York Winter (1932,1980). What is the Legacy? • Legacy • Tourism • Development

  37. The Modern Day Olympics Speculation was that Torino wanted to lose Bid! Why? Infrastructure

  38. The Modern Day Olympics • Let’s look at the outcomes from Beijing last summer games (2008). What is the Legacy? • Legacy • Tourism • Development

  39. The Modern Day Olympics • Let’s look at the outcomes from Vancouver last Winter (2010). What is the Legacy? • Legacy • Tourism • Development

  40. The Modern Day Olympics What are the Revenue Streams? 2 Billion for London U.S. rights alone. **http://www.topnews.in/sports/beijing-olympics-generate-two-billion-dollars-direct-revenue-22756

  41. The almost bankruptcy of a major world city – Montreal 1976 Estimated loss in 1976 Dollars? $750,000,000

  42. The Modern Day Olympics Marketing

  43. The Modern Day Olympics Marketing and Business Management: Peter Ueberroth who headed the Los Angeles Games brought a systematic business approach and introduce sponsorship opportunities to the games. This led to the IOC’s adoption of the TOP program While today over 50% of Olympic revenue is derived from broadcasting rights*, the sponsorship opportunities are systematically worked into the mix to ensure brand maximization and limit conflict of interest. USOC guarantees $36.000 to each athlete due to endowment of Mr. Ueberroth.

  44. The Modern Day Olympics The TOP ProgrammeRIGHTS AND OPPORTUNITIES FOR TOP COMPANIESTOP companies receive exclusive marketing rights and opportunities within their designated product category. They may exercise these rights on a worldwide basis, and they may develop marketing programmes with the various members of the Olympic Movement - the IOC, the NOCs, and the Organising Committees. In addition to the exclusive worldwide marketing opportunities, partners receive:- Use of all Olympic imagery, as well as appropriate Olympic designations on products- Hospitality opportunities at the Olympic Games- Direct advertising and promotional opportunities, including preferential access to Olympic broadcast advertising- On-site concessions/franchise and product sale/showcase opportunities- Ambush marketing protection- Acknowledgement of their support though a broad Olympic sponsorship recognition programme Examples of TOP Olympic Sponsorship Partners.

  45. The Modern Day Olympics Canadian Company Roots - becomes a U.S. Phenomenon After the hat debuted in the opening ceremony, the Roots boutique in Park City took in $10 million.

  46. The Modern Day Olympics Pindemonium!

  47. The Modern Day Olympics NIKE vs. Reebok the Ultimate Marketing Battle! both Nike and Reebok were battling for international recognition as the premier basketball brand, and some of the Dream Team athletes – including Jordan – who had lucrative contracts with Nike refused to wear the Reebok warm-up suits. Instead, Michael and fellow Nike athletes turned the collars down and draped American flags over their chests to conceal any Reebok branding of any kind. 

  48. The Modern Day Olympics DAN AND DAVE? http://www.youtube.com/watch?v=-HYu6Yd0_yY

  49. London 2012

  50. Sochi 2014 - Join Us!! http://www.youtube.com/watch?v=CfgSq6Y3NTw Application and Subsequent Win

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