Lunch & Learn PowerPoint Graphics How-to

1. Lunch & LearnPowerPointGraphics How-to DEB ANGUS

2. Sample of model published in report

3. Information Sharing BBVS ROUND TABLE Interest Sectors Representation Within Individual Sectors Culture/ Heritage Tourism/ Marketing National Environment Commercial Visitor Services Local Environment Constituency Committee Commercial Outdoor Recreation Chair Municipal Government Social\ Health\ Education Federal Government Infrastructure\ Transportation First Nations - Siksika Technical Expert Input Banff Bow Valley Study Task Force First Nations - Wesley Park Users Input to Input to Procedural Rules Vision, Principles & Goals Issue Analysis/Resolution Final Report Issue Identification Public Involvement State of the Valley Slide # 3of 25

4. Psychology Sociology Economics Education Gaming Hotel and Restaurant Administration Sociology of Tourism Hospitality Studies Tourism Education Economics of Tourism Tourism Studies Geography Transportation Anthropology Kinesiology Tourism Motivation Transportation Studies Casino Management Host-Guest Relationship Tourism Law Management of Tourism Organizations Political Science Policy Issues Business Geography of Tourism Sports Tourism and Medicine New Venture Development Law History Entrepreneurship Environmental Studies Heritage and Environment Management History of Tourism Landscape Design Department or Discipline Marketing of Tourism Rural Tourism Recreation Management Tourism Planning and Development Tourism Course Urban and Regional Planning Agriculture Architecture Marketing Parks and Recreation Disciplinaryinputsto the tourismfield Source: adapted from Jafar Jafari, University of Wisconsin-Stout, Study of Tourism: Choices of Discipline and Approach. Slide # 4of 25

5. Mega-Event Impact on Destination Awareness and Image: An Empirical Study of the1988 Olympic Winter Games Slide # 5of 25

6. Opening Ceremonies Slide # 6of 25

7. Sample of animated/sectioned model – when in show mode, click on the model; when finished displaying entire model, then click off model to proceed to next slide Slide # 7of 25

8. QUALIFYING & AMPLIFYING DETERMINANTS Location Interdependencies Safety Cost DESTINATION MANAGEMENT Resource Stewardship Marketing Organization Information Service CORE RESOURCES & ATTRACTORS Physiography Culture & History Market Ties Mix of Activities Special Events Superstructure SUPPORTING FACTORS & RESOURCES Infrastructure Accessibility Facilitating Resources Enterprise Sample of basic model received from Prof Comparative Competitive Advantages Advantages (resource DESTINATION COMPETITIVENESS & SUSTAINABILITY (resource endowments) deployment) * Human resources * Audit & inventory * Physical resources * Maintenance * Knowledge resources * Growth & * Capital resources development * Efficiency * Infrastructure and tourism superstructure * Effectiveness DESTINATION POLICY, PLANNING & DEVELOPMENT * Historical and cultural resources Philosophy Audit Vision Development COMPETITIVE (MICRO) ENVIRONMENT GLOBAL (MACRO) ENVIRONMENT DCSModel(v1).ppt

9. Comparative Advantages (resource endowments) Competitive Advantages (resource deployment) * Human resources * Physical resources * Knowledge resources * Capital resources *Infrastructure and tourism superstructure * Historical and cultural resources * Size of economy * Audit & inventory * Maintenance * Growth and development * Efficiency * Effectiveness QUALIFYING & AMPLIFYING DETERMINANTS Location Safety/Security Cost/Value Interdependencies Awareness/Image Carrying Capacity DESTINATION POLICY, PLANNING & DEVELOPMENT Competitive/ Collaborative Analysis System Definition Philosophy/ Values Positioning/ Branding Monitoring &Evaluation Vision Development Audit Quality ofService/ Experience Finance & Venture Capital Visitor Management Information/Research CORE RESOURCES & ATTRACTORS Physiography and Climate Special Events Superstructure Culture & History Mix of Activities Entertainment Market Ties SUPPORTING FACTORS & RESOURCES Infrastructure Accessibility Facilitating Resources Hospitality Enterprise Political Will Sample of hyperlinked model (hyperlinks DISABLED for lite version) DESTINATION COMPETITIVENESS & SUSTAINABILITY DESTINATION MANAGEMENT COMPETITIVE (MICRO) ENVIRONMENT Human Resource Management Crisis Management GLOBAL (MACRO) ENVIRONMENT Resource Stewardship Organization Marketing

10. Sample of animated/hyperlinked model – hyperlinks DISABLED for lite version Classification of research approaches according to the three dimensions of the management process Personnel Control Production FUNCTIONAL AREAS OF MANAGEMENT ACTIVITY Marketing Finance Coordination L E V E L S O F M A N A G E M E N T A C T I V I T Y STAGES OF THE MANAGEMENT PROCESS MANAGERIAL / TACTICAL OPERATIONAL STRATEGIC POLICY RESEARCH Analysis of overall organizational situation with a view to formulating major policy proposals and establishing their priorities OPERATIONAL RESEARCH A range of quantitative/ analytical techniques designed to formulate and test decision rules which will permit management to optimize the relations between the inputs and outputs of a given operational procedure ANALYSIS MANAGERIAL RESEARCH Research related to a specific important problem of limited scope for which management has need of additional information on which tobase a decision PLANNING EVALUATION RESEARCH Formal, objective measurement of the extent to which a given action, activity, or program has achieved its original objectives ACTION RESEARCH Continuous gathering and analysis of research data and the feeding of the findings into the organization in such a manner as to improve its functioning EXECUTION CONTROL Slide # 10of 25

11. 1. Brand Assessment 2. BrandPromise® 3. Brand Blueprint 4. Brand Culturalization 5. Brand Advantage How to Create a Genuine Destination Brand Experience Define destination’s essence and experiential commitment; create paradigm shift Become distinctive in visitor’s minds apart from other destinations Think like a brand; live the destination’s promise Optimize economic impact; form alliances to enhance brand equity Slide # 11of 25

12. PURPOSE • Correctly identify a destination’s current brand perception • Gain consensus with the CVB’s executive team on current brand position • Evaluation of destination’s collateral and materials • Evaluation of destination’s key competitive set • Interviews with key sales and marketing staffs at the CVB as well as attractions and hotels • Interviews with key stakeholders including CVB board members and city officials • Conduct visitor research (this includes research from a variety of market segments including meeting planners, tour operators, travel media and leisure visitors; this could also include geographic research such as international leisure visitors) RESULTS PROCESS • Determine how a destination is perceived today • Understand the importance of building a brand and learn to see a destination as a visitor sees it Brand Assessment Overview objective insight Slide # 12of 25

13. KEY CONSIDERATIONS OBJECTIVES • Evaluate latent strengths of a destination from the perspective of the visitor experience • Determination of issues that could be improved to enhance the destination’s brand image • Research employed to examine destination brand’s value proposition: • what experience does the destination promise? • what is the ease of access and quality of accommodations? • What information channels are available to help with decision-making? OUTCOME • A clear, concise picture of the destination brand today • Areas for improvement identified • Determination of key factors upon which to build destination’s BrandPromise Brand Assessment: Destination Brand Research • Assess and diagnose visitor’s brand perspectives • Determine strengthsand weaknessesas a destination brand • Identify opportunities or gaps to exploit ask analyze discover

14. Communications to Stakeholders via the Sustainability Report Capital and Product Markets (risk) STAKEHOLDER EVALUATIONS Political and Social Markets (social license to operate) OBJECTIVE of COMMUNICATION Labor/Employee Markets (self-learning and continuous improvement) SUSTAINABILITY REPORTING CHARACTERISTICS TRANSACTIONAL (Inform) Directors of Communication TRANSITIONAL (Respond) Clarity of Stakeholder Identity TRANSFORMATIONAL (Learn) Deliberateness of Collecting Feedback Broadness of Scope of Stakeholder Communication Utilization of Stakeholder Communication for Learning Slide # 14of 25

15. Basic layout & sketch received from Prof Slide # 15of 25

16. Finished Graphic with Motion Path Animation – click to activate animation Collaborating Logics in Sustainability Fishers Tourism Govern-ments & Agencies GNP CDF ECONOMIC SOCIAL ENVIRONMENTAL NATIONAL INTERNATIONAL Direct Dependencies for Livelihood Indirect Dependencies for Livelihood Slide # 16of 25

17. 65% of population are visual learners • Theory about this • Theory about that • How to do this • How to do that 30% are verbal learners 5% are experiential learners SOURCE: Bradford, William C. (2004). “Reaching the Visual Learner: Teaching Property Through Art.” (September 01, 2011). The Law Teacher, Vol. 11, 2004 - http://papers.ssrn.com/sol3/papers.cfm?abstract_id=587201

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19. Think Creative Think Think Think Fun Think Think Personality Slide # 19of 25

20. Practice the “ITY” Principles Levity Brevity Gravity Calamity

21. Resources - BOOKS

22. Resources - SOFTWARE

23. Resources – PHOTOS & VIDEOS • istock photo • Creative Commons • dreamstime • 123rf

24. Resources – INFO SHARING • SlideShare – slideshare.net • TED Talks – ted.com/talks • Steve Jobs - http://www.youtube.com/watch?v=RHX-xnP_G5s

25. Thank You! Slide # 25of 25