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The Spoiler Generation

The Spoiler Generation. Brittany Salamone & Trevor Pascoe. http://perezhilton.com/2011-03-20-new-true-blood-promo-2. Collective Intelligence:. “What we cannot know or down on our own, we may now be able to do collectively.” (PAGE 27 – JENKINS).

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The Spoiler Generation

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  1. The Spoiler Generation Brittany Salamone & Trevor Pascoe http://perezhilton.com/2011-03-20-new-true-blood-promo-2

  2. Collective Intelligence: “What we cannot know or down on our own, we may now be able to do collectively.” (PAGE 27 – JENKINS) The spoiler generation is known as a knowledge community. This type of community allows individuals to hold much more power in their negotiations with media producers. This type of community could potentially alter the ways commodity communities function. For instance, the most current “inside scoop” becomes a commodity for the community; it does not have to physically be there. If you have the knowledge, you have the power. This new knowledge culture separates themselves from older forms of social communities by eliminating geography, family ties and, nation-state value. The spoiler generation is influenced by it’s member’s interests and needs. They are held in tact through the exchange of knowledge, mutual production. The community is voluntary and temporary due to it’s ability for a member to leave at any moment. **There can be several sub-communities within the spoiler generation based on the spoiler’s genre.

  3. Spoiler History: Spoilers first came from the temporalities and geographies of old and new media. The east coast views their programming three hours ahead compared to the west coast and the United States airs programs six or more months before international markets. Only peoples whom directly knew somebody from another geographic location could access create spoilers. It was when the internet became such a large tool that spoilers became much more accessible. Before an increase and advancement in media technologies there were almost no such thing as spoilers. When fan communities migrated to such advanced media technologies, they began the idea of the spoiler. **People whom were aggravated with the release of the unknown media outcome forced bloggers/spoilers to always put “SPOILER WARNING” in their subject lines.

  4. The Public Relations Optimistic Point of View: “People who like spoilers are the ones who want to unwrap their gifts early to see what they’re getting on Christmas Day. There’s an excitement to know something before it is announced.” -Gale Ann Hurd, Walking Dead producer. Spoiling spark consumer interest. The appeal to have special knowledge allows an individual to have power. Spoilers give audiences more interaction with media-producers, they generate “buzz” for a particular celebrity, product or media outlet, movie, music, film, book…etc. (clients!) Spoiling keeps the topic in circulation. If people continue to talk, the circulation for publicist’s client will increase in which could produce more revenue. Example: http://www.examiner.com/glee-in-national/glee-spoilers-music-for-upcoming-episodes-is-great-stuff

  5. The Public Relations Pessimistic Point of View: “Buying an ad in the Super Bowl is an expensive proposition. A thirty second spot cost almost three million this years and can be even more costly to produce in the first place. And while marketers are surely looking to boos the return on investment by distributing online hoping that they will be seen by more people and watched repeatedly, officially releasing the full spot a week before the broadcast will seem to be reaping today’s games at the expense of tomorrow.” -Chris Thilk, Teasers are great but spoiler’s not so much. There are issues between spoilers and publicists. Spoilers can have a negative light on one’s client due to the ability to discourage consumers, create higher expectations then what can be met and the ability to disappoint within entertainment. A publicist’s job can be completely lost due to spoilers. There is a fine line between creating buzz and giving “too much.” Example: http://perezhilton.com/2011-03-07-scream-4-opening-deaths-shenae-grimes-lucy-hale

  6. Corporate Convergence: PerezHilton.com is one of the most infamous celebrity bloggers. He has taken spoiling from a hobby to a career. He has the ability to a publicist’s best friend or worst nightmare due to his blogging comments and ability to reveal inside celebrity scoops. In the process, his infamy has led to fame. www.PerezHilton.com

  7. Spoiler Websites: • http://www.themoviespoiler.com/ • http://perezhilton.com • http://www.moviepooper.com/

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