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Doğu SIRT Sprıng 2014

Improving Performance, Perceived Usability, and Aesthetics with Culturally Adaptive User Interfaces. Doğu SIRT Sprıng 2014. Authors and University. Katharina REINECKE Abraham BERNSTEIN University of Zurich Published June 2011. Usability and Aesthetics. Effectiveness Efficiency

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Doğu SIRT Sprıng 2014

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  1. Improving Performance, Perceived Usability, and Aestheticswith Culturally Adaptive User Interfaces Doğu SIRT Sprıng 2014

  2. AuthorsandUniversity • KatharinaREINECKE • Abraham BERNSTEIN • Universityof Zurich • PublishedJune 2011

  3. UsabilityandAesthetics • Effectiveness • Efficiency • Satisfaction

  4. The Problem • Interfacedesign(aesthetics) affectsusabilitiy • A singleinterfacedesignforeveryone in theworld (not feasible) • Manyculturesandlanguages • Culturesdon’thave a definition

  5. Hofstede’sFiveCulturalDimensions • PowerDistance (PDI) • Individualism (IDV) • Masculinity (MAS) • UncertaintyAvoidance (UAI) • LongTermOrientation (LTO)

  6. CulturalAdaptivity • What is it? • Previouswork in 2006 byKamentz • Previouswork in 2005 and 2007 byHeimgartner

  7. ResearchApproach • MOCCA (to-do listmanager) • Hypothesis 1 (CulturalAdaptivityandPerformance) • Hypothesis 2 (CulturalAdaptivityandAestheticPerception)

  8. Method • 41 participants (25 female) withdiverseculturalbackgrounds) • Living in Switzerland at the time • Verbalandwrittenexplanationsaboutprocedurewithquestionnaire • Test Procedure a. Createnewcategory b. Createto-do andassigntocategory c. Searchfor an existingto-do anditsduedate

  9. Results • TaskCompletion Times (Adaptiveversionfaster) • Clicksneededtocompletetasks • Errors • UsabilityandAesthetics • Overall

  10. Conclusions • Adaptedversionwasfastandefficient • Aesthetics • CulturalAdaptivityversusLocalizedWebsites

  11. PossibleFutureWork • Generalization (largerstudy) • Longtermstudy • Evaluation at differentstages of tests • Brandrecognition

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