10 BEST web analytics tools to use in 2024

1. 10 BEST WEB ANALYTICS TOOLS TO USE IN 2024 www.nidmindia.com

2. What is web analytics? What is web analytics? Web analytics involves analyzing website data to understand user behavior and site performance. By utilizing specialized tools and reports, businesses can make data-driven decisions to improve website design, marketing strategies, and overall customer experience, leading to business growth.

3. How to use web analytics ?

4. Best web analytics tools Google Analytics Open Web Analytics Adobe Analytics Mixpanel Chartbeat Kissmetrics Semrush Clicky Crazy Egg Matomo

5. 1. Google Analytics Google Analytics, now known as GA4, is a popular and user-friendly analytics suite by Google. It provides extensive information on live website traffic, audience insights, and integrates seamlessly with other Google products. The standard version is free and suitable for general web analytics, while the premium version (Google Analytics 360) offers advanced features at custom pricing.

6. Open Web Analytics is a free and open- source web analytics tool that offers features similar to other tools. Installation may be a bit involved, but guides are available. In addition to standard metrics, OWA provides page heatmaps, helping users analyze visitor interactions. It's a great choice for technically savvy users seeking a free analytics tool.

7. 3. Adobe Analytics Adobe Analytics is a powerful tool for advanced users, allowing data integration from various sources. It offers comprehensive analytics, including web, marketing, and audience insights, as well as multichannel data collection. The platform supports custom variables and provides visually appealing reports. While pricing is not openly displayed, businesses can request a demo for more information.

8. 4. Mixpanel Mixpanel is a data analytics tool with a visually pleasing interface similar to Adobe Analytics. It offers free data visualization and robust tracking features to understand user journeys on your website. Mixpanel allows you to customize your plan based on business needs, offering flexibility in pricing. Ideal for businesses seeking deep insights and user loyalty. Pricing varies based on customization.

9. 5.Chartbeat Chartbeat is a robust analytics platform designed for content-heavy websites, such as news sites and blogs. It offers live and historical traffic dashboards, as well as video analytics. With a focus on mobile, it supports integrations like Facebook Instant and Google AMP. Chartbeat allows integration with mobile apps for detailed insights. Pricing details are not openly displayed, but demos can be requested.

10. 6. Kissmetrics Kissmetrics offers sophisticated user insights for website visitors, enabling easy tracking and segmentation. The behavioral analytics platform provides real-time user behavior data and a trigger-based email campaign system. Integration with social networks enhances audience targeting, while shopping history import and customer data tracking are available. Pricing details are not on the website; interested users are encouraged to request a demo.

11. 7. Semrush Semrush, known for its SEO and SEM capabilities, offers robust traffic analytics allowing users to assess key metrics for their site and competitors'. The tool complements Semrush Pro plans, featuring a content marketing platform, branded reports, historical data, and up to 1,000 keyword metric updates monthly. Packages begin at $99/month, with advanced pricing available on request. Ideal for businesses seeking competitive analysis alongside a comprehensive SEO and marketing platform.

12. Clicky is a real-time analytics platform that offers exceptional features at very reasonable prices. As you could expect from most analytics platforms, you’ll be able to access site user data like visitors, location, time spent on page, and bounce rates. You’ll also get access to things like keyword rankings, uptime monitoring, and user heatmaps that you can group by goals, visitors sessions, and more.

13. 9.Crazy Egg Crazy Egg is a popular tool for boosting website traffic and sales. It offers unique features, including user recordings that capture entire user sessions in video format. This allows you to identify and address issues, ensuring a positive visitor experience. You can categorize users by new, mobile, or most active to understand different interactions. Crazy Egg also provides heatmaps and an A/B testing tool.

14. 10.Matomo Matomo is an open-source analytics platform that offers just about anything you could want. Real-time data, event and content tracking, heatmaps, A/B tests, and more are all present. Matomo is quick to mention that users own 100% of their data, with “no external sources looking in. Pricing varies by the number of monthly page views your website receives. The most basic plan, for 50,000 monthly site views is only $20/month.

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