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Industry Observations

Industry Observations. Patrick Bernau Industry Marketing Manager Fuji Xerox Australia. Information Revolution. ‘ If you don’t know where you ’re going, at least you must know where you’re from ’ African Proverb. Digital Computer. Gutenberg 1st Book Printing (Bible ). Book

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Industry Observations

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  1. Industry Observations Patrick Bernau Industry Marketing Manager Fuji Xerox Australia

  2. Information Revolution ‘ If you don’t know where you ’re going, at least you must know where you’re from ’ African Proverb Digital Computer Gutenberg 1st Book Printing (Bible) Book Publication WebPortals Writing Invented 5000 years 500 years 50 years 5 years Due to the Internet, the Information Revolution is becoming an explosion.

  3. Storm of Change Continuous / Discontinuous Developments Banking - Branch/ATM/Phone/Internet Communication - Post /Telex /Fax / e-mail /Internet Entertainment - 45s/LP/Cassette/CD/DVD/MP3 Today is about AWARENESS and TIMING

  4. New Challenges in Publishing Right Balance on Print Run Lengths On-Line Bookselling New Media Options Development of New titles Author Publisher Printer Distributor Bookstore Getting People to Read More Competing distractions Price inelasticity Protect Intellectual Property- Rights New Relationships in the Publishing Supply Chain

  5. Market Segmentation Religion El-Hi Texts Profess- ional College Texts Juvenile Journals STM Music Trade Ref * * * * * * * Scientific, Technical, Medical Professions (Law, Acc’tg) Elementary & High School Texts Reference Books Societies, Scholarly Monographs

  6. Imagine the Possibilities A New Business Model for Publishing. Multi-path Publishing

  7. Multi-Path Publishing Which combination of format, distribution channel and production point best delivers on the customer’s need Funds Funds Funds Delivery Delivery Delivery p d d d F F F F Funds Funds Funds Funds Delivery Delivery Delivery Delivery Rights Job Card Funds Delivery Rights Job Card Funds Delivery Rights Job Card Funds Delivery Rights Job Card Creator Publisher Distributor Retailer Customer Format Qty Traditional All formats 2000+ PUSH Channel p p p f returns Channel Push Paperbacks A4, C5 etc Perfect Bound Part or whole 25 To 1000 per run d d f F Regional Printing Market Pull Paperbacks A4, C5 etc Perfect, Comb Bound, Part or whole 1 to 50 d f F In Store Printing Paperbacks A4, C5 etc Comb Bound, Part or whole 1 to 10 F f F Customer Printing eBooks, Any, Part or whole 1 e F f F E- Delivery

  8. Internet Creates a New Publishing Community

  9. Internet Revolution Tools for the New Publishing Age

  10. Consumer access to Work’s

  11. Details of the Work

  12. Ordering a Work

  13. Traditional Publishing Value Chain Publisher Author Printer Warehouse Retail Stores Distributor Consumer

  14. Supply Chain Analysis - Current Key Business Process Book Production via Offset Print Process Current Value Chain Distribute Reprint Decision Take Book Out of Print Pre-Publication Prep Production Print & Bind Plate Prep & Setup Distribute Current Demand Evaluate Backlist “Remainder” Inventory Author Contracts Tasks Offset Print >1000 Warehouse Excess Production Generate Reprint Order Write Off Inventory Book Editing & Design Bind > 1000 Process Returns Pre-press processing

  15. Evolving Publishing Value Chain Publisher Printer Author Warehouse Wholesaler Distributor Distributor Consumer Store

  16. The Re - Engineered Supply Chain Key Business Process Book Production via Digital Print Process Distribution Production Revised Value Chain Pre-Publication Prep Take Book Out of Print Reprint Decision Distribution Production “Remainder” Inventory Plate Prep & Setup Distribute Current Demand Evaluate Backlist Author Contracts Tasks Print as Required Inventory Excess Production Generate Reprint Order Write Off Inventory Book Edit & Design Process Returns PrePress process Bind as Required

  17. Consumer wave of influence on “Printing” Digital Print fit with Internet Ordering No. of Titles Reprints Out of Print= Lost Revenues New Titles= New Revenues Traditional short runs Business as usual 1 100 1,000 5000 Run Lengths Book-in-time Continuous Feed 6180 Offset Viewable & distribute / print of a book.

  18. Business Opportunities for Publishing • Reduce capital and profit affects of warehouseing, inventory, remainders, and write-offs • Accelerate time to market for new titles and reprints by digital printing of Comps, Reviews and finished product. • Capture new revenue on existing properties --- republish Out of Print titles • Minimize risk on new titles --- test the market • Repurpose existing material into Custom Book offerings • Reduce shipping costs by Distribute & Print work flow • Develop a multiple purpose digital book asset resource • Profit from development with continuous and discontinuous product offerings where appropriate.

  19. Infrastructure Proposition for Publishing To From Print to Stock To Print on Demand To From Print & Distribute To Distribute then Print To From Mass Production To Book Customisation To From Bricks & Mortar To Clicks & Mortar From Physical Books To Usage Rights & Licenses Generate revenue and margins today while investing in the “New” Publishing infrastructure.

  20. Digital Print Services Publishing Today From Make-then-sell … to Sell-then-make

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