“Managing in the Global Economy:” An Innovative Intro MBA Course at Georgia State University

1. “Managing in the Global Economy:”An Innovative Intro MBA Course at Georgia State University Presented at the Stanford Center for Electronic Business & Commerce (CEBC) Workshop March 19, 2004 Presenter: Detmar Straub

2. Robinson MBA

3. Innovations in New MBA • Integrative approach • Four courses that integrate across functions • Sequentialized MBA core • Enables cohort groups • Enhanced emphasis on global issues • Increased attention on soft skills

4. Cornerstone Course • “Managing in Global Markets” • Matrix approach • Organizational life cycles • Key business activities • Coordination/cooperation among faculty • Faculty from any discipline • Begin with small faculty group

5. Stages in the Organizational Life Cycle Start-up and initial growth Fighting for pole positions Competing in mature markets Renewal in declining industries  Key Business Activities Identifying markets, industries and competitive advantages Finding and retaining customers Organizing and using cash and capital Integrating systems into organizations Developing relationships among managers and employees Organization: 2 dimensional matrix

6. Organization: 2 dimensional matrix

7. Organization: 2 dimensional matrix

8. Organization: 2 dimensional matrix • 1.Identify, describe, and discuss firms in: • a.the initial stage of the firm lifecycle, • b.the pole stage of the firm lifecycle, • c.the mature stage of the firm lifecycle, and • d.the renewal/dying stage of the firm lifecycle. • 2.Apply tools to solve problems relating to firms in: • a.the initial stage of the firm lifecycle, • b.the pole stage of the firm lifecycle, • c.the mature stage of the firm lifecycle, and • d.the renewal/dying stage of the firm lifecycle.

9. Organization: 2 dimensional matrix • 3.Identify, describe, and discuss: • a.the nature of markets, industries, and competition, • b.how firms find and retain customers, • c.how firms organize and use cash and capital, • d.how firms integrate systems into organizations, and • e.how firms develop and optimize relationships among managers and • employees. • 4. Apply tools to solve problems in: • a.the nature of markets, industries, and competition, • b.how firms find and retain customers, • c.how firms organize and use cash and capital, • d.how firms integrate systems into organizations, and • e. how firms develop and optimize relationships among managers and • employees.

10. Program Identity and Cohorts • Enhanced orientation sessions • Cohorts • Encouraged and facilitated (but not required) • At least two sequenced semesters together • “Cornerstone” and “Performance and Risk Analysis” • Similar to “learning communities” • Scheduling preferences • Faculty mentors

11. World Class… • Elevated profile for our flagship program • Led by dedicated faculty • Increased faculty collaboration • Coordinated across disciplines • Anchored by innovations • New courses, more integrative and interdisciplinary approach • Global perspective • Cohorts and mentoring • Soft skills

12. Inclusion of IS as Full Partner with Other Business Disciplines