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Marketing To Business Owners Workshop Session 1: Course Overview

Marketing To Business Owners Workshop Session 1: Course Overview. Presented by: Brad Davidson, President SPARDATA Business Valuation Experts. I:Knowledge BasePresentationsWholesalers2009 Wholesalers. By 5:00pm Today…. Uncover opportunities Referrals from P&C agents

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Marketing To Business Owners Workshop Session 1: Course Overview

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  1. Marketing To Business Owners WorkshopSession 1: Course Overview • Presented by: Brad Davidson, President • SPARDATA Business Valuation Experts I:\Knowledge Base\Presentations\Wholesalers\2009 Wholesalers

  2. By 5:00pm Today… • Uncover opportunities • Referrals from P&C agents • Referrals from CPAs • Referrals from attorneys • Speaking engagements. 8/10/2014 For producer use only. Not for distribution to clients. 2

  3. 27,000 valuations since 1990. • Merrill Lynch “rookie of the year”; I’ve dialed for dollars. • Elected to Annapolis (MD) City Council • Capt. (Ret.), US Army Reserve 8/10/2014 For producer use only. Not for distribution to clients. 3

  4. Self-Introductions • How long in the business? • Who is typical client? • Why are you here today? 8/10/2014 For producer use only. Not for distribution to clients. 4

  5. Why Focus On Business Owners? 8/10/2014 For producer use only. Not for distribution to clients. 5

  6. Why Focus On Business Owners? 8/10/2014 For producer use only. Not for distribution to clients. 6

  7. Hard Lesson LearnedMy muni bond “success” 8/10/2014 For producer use only. Not for distribution to clients. 7

  8. Every Owner Has A Valuation Problem • Owners think business is worth $X; actually worth $2X, $½X etc¹. • Owners don’t know they don’t know (and their advisors don’t ask). ¹2005 SPARDATA study of owners 8/10/2014 For producer use only. Not for distribution to clients. 8

  9. Curriculum 8/10/2014 For producer use only. Not for distribution to clients. 9

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