5 Tips To Become Successful At Selling B2B Services

1. 5 Tips To Become Successful At Selling B2B  Services    At the outset, we have to accept that B2B sales are tricky. Businesses are even  more difficult to sell to, than customers. As there are more stakeholders, there  are more opinions, values, and attitudes to consider before you start making a  sale. With B2B services, it gets even trickier.  When we consider how the world has changed in the past couple of decades,  we can see that the entire buying process has radically changed. Earlier, the  selling process in the B2B sector would start with the buyer gathering  information on all the available options to him. This would include contacting  the seller or his sales team for more information which would enable the seller  to influence the sale. The seller was the only way to get the information that  the buyer needed. This put the buyer at a disadvantage.  Today, buyers can easily research their information requirement online. The  technical details of the product, features comparison, pricing, and even  reviews are all available online. Even customer experience from earlier  customers can be easily accessible. Research shows that buyers in the B2B 

2. sector complete 60-90% of their purchase before the first contact with the  seller. This has leveled the playing field for buyers and sellers.  Sellers have to be careful now because they no longer hold the information  advantage over the buyer. If they try and exert pressure, the buyer may decide  that they do not want to be sold to, and hence back out of the sale itself.  That is why the sales process has to adapt to this new scenario. In fact, sales  training programmes recommend taking a consultative approach rather than  the conventional sales approach. You have to listen carefully for opportunities  where your solution can help, share with the buyer their advantages, solve  their problems, and thus delight the buyer. If necessary, you should invest in  soft skills training​ that will help you build conversations with potential buyers,  without seeming too pushy.  To be effective in B2B services sales, you require more research and planning  than conventional selling. With longer sales cycles and multiple stakeholders,  the prospect of getting the sale might seem daunting. But it is equally true  that closing a huge B2B sale is a joy that is truly rewarding.    Here are some of the ways in which you can update your B2B services selling  game and adopt to the new generation: 

3. Research :    Research has become a crucial part of the selling process today. The first step  for any B2B salesman is to be able to do quickly and effectively research the  company they are selling to. Earlier, salespeople would pick up the phone and  cold call potential customers, trading information to build a sale. Today, it just  wouldn’t work because no one wants to answer questions for which answers  are easily available online.  One of the most efficient ways to prospect customers is to figure out your  ‘target customer’ group. This is basically all the companies that will likely use  your service. In this group, you can create an ‘ideal buyer’ profile. This will be  the profile of businesses that correspond to your ideal business profile identity  in terms of size, finances, culture, pain points, and the business type. If you are  not sure on how to do it, you should consider ​sales training programmes​ ​for  you and your team so you get the fundamentals right for everyone.  This will help you easily identify your target customers and where you should  be focusing on. After identifying the customer, you have to go deeper! Try and  understand the customer’s requirements, their goals, and passions. Research  is the only way to guide your customers along the sale. 

4. Speak to the Real decision makers :     Managers in organizations are usually at the forefront in buying situations. But  you must know that they are not going to take the final call on the sale. If you  are looking to improve your sales game, you have to identify the real decision  makers.  Organizational buyers or purchasing managers may seem to handle the deal,  and that is why most B2B salespeople network with them. But it is not going  to help when the actual decision-makers have different priorities or  requirements. The sooner you identify the real decision makers, the faster you  can get going on making the sale happen. Realize that these decisions are  usually taken by the competent authority who can take a call even when the  stakes are high.  Business Story:​ ​Ahmedabad based Company Yatharth Marketing Solutions  become Top Sales Training Companies in Gujarat  Pitch value :   When you are making a pitch, think from the customer’s perspective.  Whatever the size of the sale, your potential customers are looking for  something other than your service. They are looking for value. 

5. Always be prepared to clearly explain your value proposition. Rework your  pitch until you are confident of being able to articulate what value your service  is bringing to them. Whether you get enough time for an elevator pitch or a  full-fledged business presentation, you should be able to make your value  pitch appropriately. One of the best ways to do this is to script and memorize  your value proposition in several ways – depending on the opportunity, you  can use the right pitch.  Become the Buyer’s Advisor : People aren’t very happy about being sold to. You have to position yourself as a  consultant, and not a direct seller. Buyers are already aware of the options and  opportunities that they have. They will not be interested in your sales pitch if  they already know what you are telling them. 

6. Instead, adopt an advisor mindset for your customers. Even if they are critical,  they will be open to hearing what they don’t know or understand. Educate  them that what they might want, may not really be what they need. Take soft  skills training so you will be able to engage your potential customers on topics  that interest them. When you collaborate with them in advising them, the  psychological power of reciprocity builds preference and loyalty within the  buyer.  Always Focus Long term :     To be successful in the B2B services space, you have to always have a  long-term strategic perspective. If you are focused too much on the next sale  only, or the next deal, you are missing a crucial component of your sales  You should always be aware of where each deal will go. It means successful  B2B salespeople will view a single deal as the first step in the relationship, an  opportunity to actually demonstrate the value they can bring to the table. A  sale does not have to be a single-point event, rather it is a foundation on which  you can build a long, successful relationship with the client.  ​Source :  https://www.yatharthmarketing.com/5-tips-to-become-successful-at-selling-b 2b-services/