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Canadian Centre for Energy Information

Canadian Centre for Energy Information. May 2006. Research Method. Telephone based, survey research conducted on behalf of the Canadian Centre for Energy Fielded May 23 - 25, 2006 via Ipsos-Reid Canadian omnibus survey

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Canadian Centre for Energy Information

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  1. Canadian Centre for Energy Information May 2006

  2. Research Method • Telephone based, survey research conducted on behalf of the Canadian Centre for Energy • Fielded May 23 - 25, 2006 via Ipsos-Reid Canadian omnibus survey • Representative National Sample – total of 1,004 interviews with adult Canadians • Overall Margin of Error is ± 3.1 percentage points, 19 times out of 20

  3. Background: Domestic Supply • Canada produces more than enough gasoline to meet its overall domestic needs, in fact, it is a net exporter of gasoline. • However, gasoline is sometimes imported into Canada when refineries shut down for maintenance, when unusual events cause a disruption in operations or when it is more economic to do so. • In 2005 Statistic Canada reports:  • Canadian Gasoline production: 46.1 billion litres • Exports: 9.8 billion litres • Imports: 3.8 billion litres • Domestic Sales: 40.8 billion litres

  4. Perceptions of Domestic Supply 1. What percent of gasoline that Canadian consumers use would you say is supplied domestically? None 19% or less 20% to 39% 40% to 69% 70% or more DK/ NS Mean (excl ‘0’) 39% Base: All respondents (n=1004)

  5. Perceptions of Domestic Supply by Region 1. What percent of gasoline that Canadian consumers use would you say is supplied domestically? Base: All respondents*Caution: Small base size

  6. Background: Components of Gasoline Prices (2005 Canadian Average) What makes up the price of a litre of gasoline? Source: CPPI Gasoline Facts and Myths

  7. Perceptions of Gasoline Taxes 2. What percentage of the total retail pump price of gasoline do you think you pay in taxes? 19% or less 20% to 39% 40% to 69% 70% or more DK/ NS Mean (excl ‘0’) 44% Base: All respondents (n=1004)

  8. Perceptions of Gasoline Taxes by Region 2. What percentage of the total retail pump price of gasoline do you think you pay in taxes? Base: All respondents*Caution: Small base size

  9. Background: International Retail Gasoline Prices (Year-to-Date April 06) Source: IEA *indicates regular unleaded, all others premium unleaded

  10. Perceptions of Canadian Gasoline Prices 3. For each of these, would you say that Canadian retail gasoline prices are a lot higher, a little bit higher, about the same, a little bit lower, or a lot lower? How about …? % Lower (About the Same) % Higher Europe (7%) Great Britain (11%) United States (15%) Japan (9%) Base: All respondents (n=1004) **Rounding

  11. Gasoline Consumption Today vs. Three Years Ago 4. Compared to three years ago, would you say that your household gasoline consumption has...? Decreased (Stayed the Same) Increased Total (n=1004) (35%) BC (n=142) (39%) AB (n=96*) (33%) SK/MN (n=67*) (34%) ON (n=385) (35%) QC (n=238) (37%) ATL (n=76*) (27%) Base: All respondents*Caution: Small base size

  12. Reported Behaviour Changes Due to Gasoline Price Increases 7. As a result of recent increases in the price of gasoline, have you done any of the following? Base: All respondents*Caution: Small base size

  13. Expectations of Summer Gasoline Prices 7b. Based on your current understanding, do you expect gasoline prices this summer to …? Decrease (Stayed roughly the same) Increase Total (n=1004) (17%) BC (n=142) (16%) AB (n=96*) (12%) SK/MN (n=67*) (12%) ON (n=385) (21%) QC (n=238) (14%) ATL (n=76*) (19%) Base: All respondents*Caution: Small base size **Rounding

  14. Tracking Concerns About Gasoline Shortages How concerned are you that you will be personally affected by an energy shortage in each of the following categories over the next five years? Gasoline … Our scale is: Very Concerned, Somewhat Concerned, Not Very Concerned or Not At All Concerned. Top 2 Box - % Concerned - 2006 2004 2001 Source: Ipsos Reid Energy Practice Base: 2006 n=2,140; 2004 n=1059; 2001 n=1001 **Rounding

  15. Typical Commuting Methods 9. How do typically get to work or school? Base: All respondents*Caution: Small base size

  16. Frequency of Driving Vehicle per Week 10. In an average week how often would you say that you drive a vehicle? Base: All respondents*Caution: Small base size

  17. Sources of Information About Gasoline Prices 6. When you are seeking information about retail gasoline prices what reliable sources do you typically consult? 6b. And which of these sources that you mentioned would you say you trust the most for gasoline price information? The media (newspapers, TV, radio) Gasoline retailers Website/internet At the gas stations/ signs at the gas station Word of mouth (incl. family, friends, spouse, etc.) Magazines Other Never seek information about gas prices DK/NS Consult Base: All respondents Most Trusted Base: Mentioned a source

  18. Questions About the Study? Tim Moro, Senior Vice PresidentIpsos North American Energy Practice Tim.Moro@ipsos-na.com (403) 294-7379. More Information About the Centre for Energy?Colleen Killingsworth, PresidentCanadian Centre for Energy Information ckillingsworth@centreforenergy.com (403) 263-7722More Information About Gasoline Prices & Energy?www.centreforenergy.com

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