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Unleash the Power of Modern Advertising Innovations

Discover the impact of ads on society, from print to digital, and the art of advertisement with influential words and expressions. Explore the variety of ads, including TV commercials and celebrity endorsements, to engage and influence potential customers effectively.

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Unleash the Power of Modern Advertising Innovations

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  1. Ads in our world There is no such thing as bad publicity Brendan Francis Behan

  2. What is advertisement? Advertisement – ‘engine of commerce’ to persuade a consumer

  3. New words: • Advertisement (ads) - рекламa Advertisement started to appear in newspapers in the 18th century. • Commercials- Вид рекламы (ролики от 15 до 60 секунд), который транслируется по телевидению и радио. Cinema commercials are too long and boring.

  4. New words: • Infomercials (INFOrmation+comMERCIAL) -Вид телевизионной рекламы от 28 до 30 минут, оформленный в виде информационной программы. Infomercials get customers interested in different goods. • Publicity- Публикация информации о товарах или услугах, сделанная третьим независимым лицом с целью повлиять на общественное мнение His new novel attracted wide publicity in the press.

  5. The types of ads • print advertising(newspapers, magazines, flyers, brochures) • TV commercials(song or jingle, ad video) • radio ads (on air, online) • Internet ads • covert advertising(movies, TV show, sport events) product placement

  6. Modern ads • Ambient advertising

  7. Surrogate advertising

  8. Celebrity ads

  9. Mobile billboards ads

  10. Food packaging ads

  11. Sky-writing ads

  12. Useful expressions • adverts influence our life • to place an advert • to scan adverts • to respond to an advert • run an advertisement • get much bang for the buck • to jump on the bandwagon • to think out of the boxes • to be the top dog

  13. especially high quality • Unsurpassed • Innovative • leave other candidates in shade • rock-bottom or slashed • Video content • High definition full screen video • Engage potential customers • Online environment • convergence

  14. Test 1. Заполните пропуски в предложениях, используя следующие фразы: Influences, placed an advert, run new ads, responded to an advert, scanned adverts

  15. 1. She_____ in the local newspaper to sell her table. 2. More than 40 people _______ for the position of office manager. 3. Marry____ in hope of finding work as a hairdresser. 4. Advertising _____ our society tremendously. 5. Companies _____ campaign when they launch a new product.

  16. 2. Выберите правильный вариант Задание 1. When iPhones 5s became popular, many stores ... and promoted them. • jumped over the bandwagon • responded to an advert • started

  17. Задание 2. Each company tries to ... as many customers as possible. • invest • engage • promote

  18. Задание 3. Print advertising includes ads in newspapers, magazines and ... . • cinema • trade journals • TV

  19. Задание 4. ... use celebrities’ power, fame and popularity to promote specific products. • Internet ads • Sky-writing • Celebrity ads

  20. Задание 5. Estée Lauder is ... in cosmetics today. • top dog • down cat • red fox

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