AENEAS Attaining Energy Efficient Mobility in an Ageing Society

1. AENEASAttaining Energy Efficient Mobility in an Ageing Society UITP Light Rail Committee Dublin October 16-17 Ragnar Domstad, project Ambassador Based on presentation by project leader Matthias Fiedler, Rupprecht Consult

2. What is AENEAS? • Attaining energy-efficient Mobility in an Ageing Society • Start August 2008 • Duration 34 months • Sponsored by „Intelligent Energy Europe“ Programme of EACI (Executive Agency for Competitiveness and Innovation)

3. AENEAS – 12 partners Odense Krakau München Salzburg Donostia - San Sebastián

4. Who participates in AENEAS? – 12 partners • Rupprecht Consult (Coordinator), DE • REC - Regional Environmental Centre for Central and Eastern Europe (Dissemination), HU • EMTA - European Metropolitan Transport Authorities, FR • AGE – The European Older People’s Platform, BE • City of Donostia – San Sebastián, ES • City of Krakow, PL • City of München, DE • Green City, DE • Münchner Verkehrsgesellschaft (Public Transport), DE • City of Odense, DK • Salzburg AG Stadtbus, AT • Zentrum für Generationen und Barrierefreiheit, AT (Center for Generations and No Barriers)

5. Why is AENEAS necessary? • A „car generation“ enters senior age • Longer fit & mobile • Society structure is changing • Need for attractive alternatives to the automobile – emotions also have to be taken into account • „The Seniors“ as a uniform target group doesn´t exist • Big difference between people of 55 and 85 years of age • Cultural background (migration) • Life style and expectations

6. Why is AENEAS necessary? • So far, there has been a strong focus on investments (provisions for disabled – free from barriers) – „soft“ barriers and the non-automotive mobility has been lagging behind • Older people should be able to use alternatives to the car but they should also like to do it – „enabling and encouraging“! • Marketing and accessibility as „natural enemies“? • Cities and Public Transport companies look for concrete examples to take after

7. How does AENEAS work? • “People on the other side of working age”- Ageing as a process • City mobility in focus: All energy efficient means of transport and mobility concepts will be looked at • Strategic goal: Multimodal Seniors – Active, independent and lasting mobile • The 5 AENEAS cities develop „soft“ measures which enable and promote energy efficient mobility • These concepts will be tried in other cities

8. How does AENEAS work? • General challenges: • The traffic system must be adapted to the demographic changes (also understand users) • Readiness and abilities of ageing persons to use transport alternatives need to be developed • But: Classic mobility management cannot be converted 1:1! Paul Bickelbacher

9. Soft measures Concrete application of soft measures: e.g. mobility management, awareness raising, training, mobility days Focus on energy-efficiency without neglecting other aspects (attractiveness, cost savings, or health benefits) Achieve modal shift Promote innovative schemes – including walking, cycling and Carsharing Foster clean, energy-efficient and safe urban mobility Positively influence abilities of older people to live healthy and independently Green City

10. “Good Practice Exchange Ring” “Exchange” of successful concepts for implementation in partner cities and beyond European transfer via dedicated training units for transport practitioners and urban planners Other “transfer tools”, e.g. internet, high-quality paper documents (dissemination crucial) Practical lessons and expert advisors At least 50 cities directly involved  creation of a network with wider European outreach  create an active network (“living organism”)  also create a knowledge basis on demographic change and sustainable urban transport

11. Dissemination and communication • Best practice collection and dissemination • study tour catalogue, good practice implementation guide, brochures, internet and events • Dialogue and interactivity between internal and external stakeholders • Innovative elements (e.g. public debate, ambassador) • Involvement of senior citizens (participatory activities crucial) Kerstin Langer

12. AENEAS – aiming at visible impact • Responding to users’ needs with concrete action (example to others) • Helping cities to find the right answers to challenges • Responding to EU policy aims (energy, transport) • Create awareness for the (future) dimension of the challenge • Bring together right people from across Europe  becoming “THE” European project on older people and sustainable mobility

13. Local activities in the cities Donostia – San Sebastián • Very compact city • 180,000 inhabitants • Hilly topography – lifts and escalators are part of the public transport system • Promotion of walking & cycling since more than 10 years • Participation in the EC’s CIVITAS+ programme

14. Local activities in the cities Donostia – San Sebastián: Local Activities • Promote walking among older people • Improve pedestrian conditions by eliminating obstacles and dangerous elements • Workshops and walking campaign reaching 2,000 people • New lifts and escalators • Adapting public transport services for older people • Smaller vehicles, more flexibility • Training for bus drivers • Workshops to promote public transport among the elderly + information campaign • Older people and road safety • Training programme for older people • Detect black spots and remove them • Monitoring and evaluation system on road accidents of older people

15. Local activities in the cities Kraków • Second largest city in Poland • 760.000 inhabitants • High PT usage • Participation in CIVITAS-II EU-programme

16. Local activities in the cities Kraków : Local activities in AENEAS • Service staff at important PT transfer points • Assistance when boarding • Information and advice • Safer PT for seniors • Improved safety in buses and trams • Awareness campaign for young persons • Information- and marketing campaign • Propaganda for more walking, bicycling and PT usage • 10.000 persons • 5 workshops with seniors

17. Local activities in the cities München (Munich) • 1,3 million inhabitants – 310.000 seniors • Good standard in PT • Team for mobility management • (3 persons) • MVG (PT) and Green City (environmental organisation) as further partner

18. Local activities in the cities München: Local activities in AENEAS • Mobility management and direkt marketing • Multimodal – incl. carsharing, walking and cycling • 5.000 persons will be contacted, 1.000 persons will be more involved in direct marketing • Elektronic medias and Travel information • Internet cannot replace personal advice but can limit it • Training for older people – use of Internet for Travel planning, Ticket vending machines, mobility offers with high extent of automisation: public bicycles, carsharing • Ca. 250 persons, • Mobility training for older peple • Training programme with theory as well as practical applications PT, walking and cycling • Traffic safety and animation how to use it

19. Local activities in the cities Odense • 3rd City in Denmark (190,000 inhabitants) • Capital of Funen Island • High share of cycling • Policy for the Life of Senior Citizens (2007) • New Vision for Public Health (2007) • Participation in the CIVITAS-II programme

20. Local Activities in the cities Odense: Local Activities in AENEAS • Walking campaign for 5,000 people • Encourage older people to walk instead of using cars • Foster public health • Walk-/ Runabout arrangement for 2x2,500 people • Mobility in urban area • Promotion of walking as a serious mode • Walking routes in the city centre • Guided cycling tours for the elderly • Promote cycling among older people • Guided tours incl. training elements

21. Local Activities in the cities Salzburg • 150.000 inhabitants – third city in Austria • Austrian „Cycling capital“ and well developed PT (trolley bus, S-Bahn) • Two local partners: Stadtbus and ZGB • Activities related to mobility for seniors since 2004

22. Local Activities in the cities Salzburg: Local Activities in AENEAS • Mobility management for seniors • Marketing, Information and communication campaign • Mobility Days • Ca 10.000 persons should be approached • Training for passengers and bus drivers • Make it possible for older people to use PT according to their needs • Seniors: small groups, ca 8 activities per year • Bus drivers: Awareness of needs for older passengers • „Salzburg erfahren“ – „Experience Salzburg“ • Brochure with the most important sights, anecdotes etc. Along the main bus lines • Heavy involvement of older people when going through measures • Edition ca. 5.000

23. AENEAS – aiming at visible impact • Responding to users’ needs with concrete action (example to others) • Helping cities to find the right answers to challenges • Responding to EU policy aims (energy, transport) • Create awareness for the (future) dimension of the challenge • Bring together right people from across Europe  becoming “THE” European project on older people and sustainable mobility

24. How can I be part of AENEAS? • Create a European network of cities and organizations • Focused training workshops for practical use • National and regional activities • Supervision and Good-Practice • Newsletter and Internet

25. AENEAS Thank you for your attention! www.aeneas-project.eu project leader: m.fiedler@rupprecht-consult.eu ambassador: ragnar.domstad@gmail.com