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Mobile Tags : QR Codes & Co. What is cool and what is missing

Mobile Tags : QR Codes & Co. What is cool and what is missing. Themes:. Mobile Tags QR Codes in Japan And in the West? Why Mobile Tags are cool? What is missing? What Kaywa does. DokoDare Demo (outside). Mobile Tags =. Mobile phone is a barcode scanner

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Mobile Tags : QR Codes & Co. What is cool and what is missing

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  1. Mobile Tags : QR Codes & Co. What is cool and what is missing

  2. Themes: • Mobile Tags • QR Codes in Japan • And in the West? • Why Mobile Tags are cool? • What is missing? • What Kaywa does. • DokoDare Demo (outside)

  3. Mobile Tags = • Mobile phone is a barcode scanner • Mobile phone is also an internet browser

  4. Mobile Tags & Mobile Internet • Up-to-date • Interactive • Multimedia (Audio, Video etc.) • Creates a bridge between traditional and digital media • One can measure it live

  5. Japan: A success story since 2003

  6. And in the West? Still too many competing codes Open Code Standards: QR Code, Datamatrix, (Aztec) Proprietory: Beetagg, EZcode, Shotcode, Microsoft Tag Slow Adoption/Integration by Telecoms QR Code: Japan, Australia (Telstra), Telekom Hungary QR Code: Trials by Deutsche Telekom EzCode: Trials by Spain‘s Telefonica Proprietory use of Datamatrix: France But there is hope...

  7. Some organizations have voted Handset Manufacturers Nokia : Datamatrix, QR Code Japanese Handsets/Asus (Taiwan): QR Code Google Android: QR Code, EAN Organizations IATA: QR Code, Datamatrix, Aztec GS1: EAN, Datamatrix, QR Code OMA: Datamatrix, QR Code Major Reader Developers Nowadays support of Datamatrix and QR Code is a must

  8. What is cool about Mobile Tags? • Global • Easy to understand (symbolic value is fantastic) • Easy to set up • Decentralized • Low cost for client • No cost for user • Immediate (once Reader is open)

  9. What is still missing? End of code fragmentation Reader on top deck (one click scan) Good cameras on all phones Definition for online and offline use (ex. Vcard) Federation, Lobby of involved parties (especially between reader owners and reader owners and telecoms) Transformative examples (outside of Asia)

  10. What is Kaywa trying to do Open debate and defense of standards to ensure interoperability (here and on the web: http://mobile.kaywa.com) Businessmodel that works for everyone Showing by example (http:// qrcode.kaywa.com) Seminars and talks with telecoms, GS1 and reader owners dokodare.kaywa.com / Extended packaging

  11. DokoDare Demo : dokodare.kaywa.com Download #semperaula Sticker as PDF: http://mobile.kaywa.com/files/dokodare_momo.pdf

  12. Questions? Thanks for your attention http://id.kaywa.com/roger roger.fischer@kaywa.com +41 78 607 75 06

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