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3 rd Party Conversion Tags

3 rd Party Conversion Tags. Shanthini Sathasivam | Account Manager May 2011. Piggybacking onto MediaMind tags. Agenda. Tags Received vs Tags Implemented Effect on campaign. Third Party Tracking Tags - Formatting. Example Tag – Yahoo!

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3 rd Party Conversion Tags

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  1. 3rd Party Conversion Tags Shanthini Sathasivam | Account ManagerMay 2011 Piggybacking onto MediaMind tags

  2. Agenda • Tags Received vs Tags Implemented • Effect on campaign

  3. Third Party Tracking Tags - Formatting • Example Tag – Yahoo! <imgsrc="http://ad.yieldmanager.com/pixel?id=937736&t=2" width="1"height="1" /> <!-- End of segment tag --> • Modified Tag to be implemented • http://ad.yieldmanager.com/pixel?id=937736&t=2

  4. Third Party Tracking Tags - Formatting • Example Tag – Tribal Fusion <imgsrc='http://a.tribalfusion.com/i.cid?c=355373&d=30&page=landingPage' width='1‘ height='1' border='0'> • Modified Tag to be implemented http://a.tribalfusion.com/i.cid?c=355373&d=30&page=landingPage • Example Tag – Adconion <imgsrc="http://at.amgdgt.com/ads/?t=pp&px=4619&rnd=[cachebuster]" width="1" height="1" border="0"/> • Modified Tag to be implemented http://at.amgdgt.com/ads/?t=pp&px=4619&rnd=[%Random%]

  5. Third Party Tracking Tags - Formatting • Example Tag – 3di <div id='m3_tracker_160' style='position: absolute; left: 0px; top: 0px; visibility: hidden;'><imgsrc='http://tpnads.com/delivery/ti.php?trackerid=160&amp;cb=%%RANDOM_NUMBER%%' width='0' height='0' alt='' /></div> • Modified Tag to be implemented http://tpnads.com/delivery/ti.php?trackerid=160&amp;cb=[%Random%]

  6. Third Party Tracking Tags - Formatting • Example Tag – Google <!-- Google Code for Request a Brochure /Test Drive/Quote Conversion Page --> <script type="text/javascript"> /* <![CDATA[ */ vargoogle_conversion_id = 1001940180; vargoogle_conversion_language = "en"; vargoogle_conversion_format = "2"; vargoogle_conversion_color = "ffffff"; vargoogle_conversion_label = "-JcZCISe6gEQ1Mnh3QM"; vargoogle_conversion_value = 0; /* ]]> */ </script> <script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/1001940180/?label=-JcZCISe6gEQ1Mnh3QM&amp;guid=ON&amp;script=0"/> </div> </noscript> • Modified Tag to be implemented copy and paste the entire tag provided

  7. Third Party Tracking Tags - Formatting • Example Tag – Fairfax Digital <!--Start of DoubleClick Floodlight Tag: Please do not removeActivity name of this tag: Origin EnergyURL of the webpage where the tag is expected to be placed: http://?This tag must be placed between the <body> and </body> tags, as close as possible to the opening tag.Creation Date: 05/16/2011--><script type="text/javascript">var axel = Math.random() + "";var a = axel * 10000000000000;document.write('<iframesrc="https://fls.doubleclick.net/activityi;src=3189104;type=origi616;cat=origi817;ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>');</script><noscript><iframesrc="https://fls.doubleclick.net/activityi;src=3189104;type=origi616;cat=origi817;ord=1?" width="1" height="1" frameborder="0" style="display:none"></iframe></noscript><!-- End of DoubleClick Floodlight Tag: Please do not remove --> • Modified Tag to be implemented only use the script and no script portion of the tag. Pasting the entire tag can result in no conversioins being redirected to Fairfax even if contributed by them.

  8. Effect on Campaign when wrongly implemented • Landing page URL does not load correctly (appear then disappear or not load at all) • 3rd party vendor will not register conversions when it is attributed to them

  9. Thank You!

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