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Global Supply Management. Ludivine d’Aulisa Romain Toulemonde Jens Johnen Toni Laitila. Globalization of World Trade:. International agreements foster free trade - OECD, GATT Formation of European Union, NAFTA World Trade Organization
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Global Supply Management Ludivine d’Aulisa Romain Toulemonde Jens Johnen Toni Laitila
Globalization of World Trade: • International agreements foster free trade - OECD, GATT • Formation of European Union, NAFTA • World Trade Organization • 130 member countries, accounts for more than 90% of world trade
Importance of Global Purchasing: • Global trade has increased significantly – total trade in 1997 was 14 times the level of 1950 • Internet is accelerating the trend US Imports • Leading sources of imported goods were Canada, China, Mexico, Japan, Germany • Aggregate US Trade deficit reached a record level of $617.7 billion in the 2004,a 24% increase since 2003 (includes goods and services) • Growth in deficit reflects surging imports and continued, rapid decline in competitiveness of U.S. manufacturing industries • China’s trade surplus with US was $162 billion in 2004, a 30.6% increase since 2003 and the US’s largest bilateral deficit.
2004 US Imports (Goods) Top 15 Countries (76.5% of Total)
CHINA • China sets the global benchmark for prices (“the China price” = lowest price possible) • GM: clause in supplier contracts that gives suppliers 30 days to meet China price or risk immediate termination. • Walmart: more than 80% of the 6000 factories in their worldwide database of suppliers are in China. - 560 purchasing people on ground in the country • If Walmart were a nation, they would rank as China’s 5th largest export market, ahead of Germany and Great Britain
Reasons For Global Purchasing • Lower overall cost key reason to buy internationally • Reasons for Lower costs: • lower labour costs • exchange rate may favour buying offshore • Equipment and processes may be more efficient • supplier pricing very low to gain volume • Government Pressures – US and Canadian Firms have pressure to purchase from the companies they export to. (a condition of sale or as a social responsibility) • More consistent quality (on some products) • Unavailability of items domestically (ie. certain raw materials or electronic equipment)
Reasons For Global Purchasing • Faster Delivery (in some cases) • Better Technical Service – Superior Distribution Network • Technology – international suppliers may be more advanced • Tie-in with Offshore Subsidiaries: Support for the Local Economy • Competitive Clout: international competition pressures the domestic supplier to become more efficient
Potential Problems: • Source Location and Evaluation • Lead/Delivery Time • Expediting • Political and Labor Problems • Hidden Costs
Potential Problems: • Currency Fluctuations • Payment methods • Quality • Warranties and Claims • Tariffs and Duties • Paperwork costs
Potential Problems: • Legal problems • Logistics and Transportation • Incoterms: • - departure • - main carriage unpaid • - main carriage paid by seller • - arrival
Potential Problems: • Language • Communications • Cultural and Social Customs • Ethics
Where to find information about suppliers ? • US Department of commerce • Chambers of commerce • International chamber of commerce • Embassies • Purchasing professionals • Suppliers • Importers and brokers • Banks • Supplier directories • Associations • Web sites
Capabilities evaluation: • Other purchasing people experiences • Suppliers visit • List of present and past customers • Payment procedures required • Banking reference • Facilities list • Numberships in quality • Basic business informatrion
Global sourcing organizations3 approaches for centralized organizations: • regional purchasing offices • global commodity management organizations • International purchasing offices (IPOs)
Intermediaries • Import brokers and agents • Import merchant • Seller’s subsidiary • Sales representatives • Trading company
Countertrade • Barter/Swaps • Offset arrangements • Counterpurchase • Buyback/Compensation • Switch trade • American Coutertrade association
Foreign trade zones • Manufacturing • Transshipment • Storage • Manipulation • Refunding of duties • Exhibition and display
North American Free Trade Agreement • NAFTA eliminates or reduces tariffs among member countries. • Rules of origin • Possibility of a free trade Area of the Americas
Case 14-2Marathon Oil Comapny International • Summary: - International company (UK, Ireland, Egypt, Indonesia, Tunisia) - Sakhalin Island (Russia) = hidden treasure - A consortium of 5 companies: Marathon from Houston, Shell from Holland, McDermott from Houston, Mitsui and Mitsubishi from Japan want to develop 2 worldclass oil fields offshore - 3 locations possible for IPO: London, Houston, Tokyo What factors are important in this decision and where should they plan to locate the IPO?
Where do you think they should locate?London, Houston or Tokyo
Alternative 1: Locate IPO in London • Pros • No language barrier for the members of the consortiums • 3 of the 5 members of the consortium already have offices in London • The IPO of Marathon oil company is in Scotland - easier to communicate and recruit staff
Alternative 1: Locate IPO in London • Cons • Far away from the operations in Sakhalin island
Alternative 2: Locate IPO in Houston • Pros • Location of head office of Marathon oil company • No language barrier for the members of the consortiums • 35% of all buys for the regions were controlled from corporate purchasing in Houston
Alternative 2: Locate IPO in Houston • Cons • Far away from the operations in Sakhalin island
Alternative 3: Locate IPO in Tokyo • Pros • Near the operations location • Two companies of the consortium are major entities from Japan
Alternative 3: Locate IPO in Tokyo • Cons • Major political concerns • Language barrier for the majority of the consortium
Recommendation • The recommended solution is to locate the IPO in LONDON.
THANK YOU MERCI DANKE SCHOEN KIITOS XIE XIE