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2009 Curling European Championships Post-campaign analysis

2009 Curling European Championships Post-campaign analysis. Prepared by Eurosport, December 2009. ONLINE. Overview of the event. Campaign period : December 5 th to 12 th , 2009. ON AIR. A dedicated section with all the latest news & results. Hours of broadcasting: 23h

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2009 Curling European Championships Post-campaign analysis

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  1. 2009 Curling European Championships Post-campaign analysis Prepared by Eurosport, December 2009

  2. ONLINE Overview of the event Campaign period: December 5th to 12th, 2009 ON AIR A dedicated section with all the latest news & results Hours of broadcasting: 23h Including 14h LIVE A direct access to the event videos via Eurosport player section Reach: 15.7 million different viewers Profile of the audience: 71% Men 14+ 61% Upmarket A WCF Permanent Presence, thanks to an intensive rectangle promotions and promotion of the event on Eurosport Player Source: AGF/GFK, BARB, CKO-Intomart, MMS, Gallup, Sofres, AGB Polska, Arma/GFK Romania Network audience - Period from 05/12/09 – 12/12/09. Reach based on 03:00-27:00

  3. TV visibility

  4. Event broadcasting • 23 hours broadcast in total • 15.7 million different viewers have watched the event on Eurosport

  5. Le Gruyère campaign overview Campaign period: November 29th to December 12th, 2009 Le Gruyère visibility: Planned Delivered 75 x 6 ” 78 x 6 ” Sponsorship elements +3 Additional elements 25 x 6 ” 26 x 6 ” Promotion spots 26 x 6 ” 28 x 6 ” Titles 24 x 6 ” 24 x 6 ” Break bumpers 34 x 30 ” 34 x 30 ” Spots • 78 sponsorship elements Le Gruyère broadcasted • 34 spots delivered • More than 38 million impacts • 18 million different viewers have seen the campaign Le Gruyère • A strong visibility for the WCF along the event

  6. Campaign impacts and profile on key targets IMPACTS • Le Gruyère campaign in Eurosport recorded more than 38 million impacts • The campaign reached a male and upmarket audience Impacts by target (in ’000)

  7. Campaign reach and profile on key targets REACH Almost 18million different viewers on Eurosport! Reach by target (in ’000)

  8. Online visibility

  9. Online Curling section - News Sponsorship masthead : Le Gruyère Promotion: Link to Eurosport player: Live coverage of the Curling European Championship 2009 Updated News Latest news Promotion: Rectangle ad with a direct link to drive the users to WCF website

  10. Curling European Champs - Boxes on the Wintersports sections • Boxes presenting the event and driving the users to WCF website • Boxes on Eurosport websites versions: Eurosport.it Eurosport.fr Eurosport.es Eurosport.co.uk Eurosport.com Eurosport.de

  11. Conclusion

  12. Campaign Summary • 23h of broadcasting, including 14h LIVE • 15.7 million different viewers • A dedicated section with all the latest news & results • A direct access to the event videos via Eurosport player • A WCF Permanent Presence, thanks to an intensive rectangle promotions (over 1 million impressions delivered) with a good click-through rate. • More than 38 million impacts and 18 million different viewers for Le Gruyère campaign

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