1 / 10

Ethics of Marketing

Ethics of Marketing . Learning Objectives. Understand what ethical marketing is Apply ethical marketing to business contexts Evaluate ethical marketing as a marketing strategy. Introduction. What is Business Ethics?. Bait and Switch. This marketing technique is considered unethical

yetty
Download Presentation

Ethics of Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ethics of Marketing

  2. Learning Objectives • Understand what ethical marketing is • Apply ethical marketing to business contexts • Evaluate ethical marketing as a marketing strategy

  3. Introduction • What is Business Ethics?

  4. Bait and Switch • This marketing technique is considered unethical • Enticing customers with deals that are simply too good to be true • Original deal unavailable and they switch to a more pricey alternative

  5. Bait and Switch • High pressure tactics are used to ensure that the captured audience makes the switch • Examples include airlines advertising flights for £10 when in fact only a select number of seats are available at that price • Consumers switch to a more expensive seat

  6. Other examples • Mobile phone retailers • Real Estate companies

  7. The Times Newspaper • It was reported in the times newspaper that the people of Britain pay up to £1 billion every year because of dubious marketing tactics

  8. Other examples of unethical marketing • Health fraud • Get rich quick schemes using promotional activities that promote getting rich in a very short amount of time • Travel fraud involving misleading information • Product misrepresentation using brand names similar to well known trademarks

  9. Group Task • Can you think of any other examples of unethical marketing? • What do we think of adopting unethical marketing as a marketing strategy?

  10. Ethical code of Practice • Identify acceptable business practices • Foster internal management and control • Avoid confusion regarding what is and what is not acceptable

More Related