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Josie’s Sunglass Shop

Josie’s Sunglass Shop. Josie Wagoner. Porter’s Generic Strategy. Industry wide differentiation Better products and services. Targeted Segment. Men and women ranging from ages 18 and up My inventory will appeal to customers with high income who consider sunglasses an indulgence.

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Josie’s Sunglass Shop

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  1. Josie’s Sunglass Shop Josie Wagoner

  2. Porter’s Generic Strategy • Industry wide differentiation • Better products and services

  3. Targeted Segment • Men and women ranging from ages 18 and up • My inventory will appeal to customers with high income who consider sunglasses an indulgence

  4. Key Benefits • Wide variety of sunglasses • Athletic • Casual • Fashion • Image • Same glasses as seen on athletes and celebrities

  5. Unique Capabilities • Official Ray-Ban and Oakley authorized retailer • Household names • 1 year warranty on all glasses purchased in store and online • Glasses repair center in store

  6. Value Proposition • Josie’s Sunglass Shop sells high–end sunglasses in stores and online that appeal to styles of all ages. Each pair of glasses comes free with a one year warranty.

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