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Marketing through Cooperatives: Opportunities for WI Growers

Marketing through Cooperatives: Opportunities for WI Growers. Wisconsin Fresh Fruit & Vegetable Conference January 3, 2011. What’s the problem or opportunity?. Can it be better accomplished collaboratively than independently?

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Marketing through Cooperatives: Opportunities for WI Growers

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  1. Marketing through Cooperatives: Opportunities for WI Growers Wisconsin Fresh Fruit & Vegetable Conference January 3, 2011

  2. What’s the problem or opportunity? • Can it be better accomplished collaboratively than independently? • Is there a common benefit that will motivate the group to work together?

  3. A co-op is … • Organized to provide needed goods or services to its members, not returns to investors • Owned and controlled by the members, who patronize the co-op • Operates at cost/distributes net margins on the basis of patronage

  4. Cooperatives can address needs in: • Marketing • Supply • Service

  5. Functions of a marketing co-op • Bargaining

  6. Functions of a marketing co-op • Bargaining • Pooling

  7. Functions of a marketing co-op • Bargaining • Pooling • Operations

  8. Functions of a marketing co-op • Bargaining • Pooling • Operations • Processing

  9. Functions of a marketing co-op • Bargaining • Pooling • Operations • Processing • Branding

  10. How do co-ops operate? • Member requirements • Role of: • Members • Board of Directors • Management

  11. Starting a cooperative • Is there an agreement on common need? • Is there a business concept that can meet this need? • Are there individuals willing to take on leadership roles? • Is there a potential co-op membership base?

  12. For more information on cooperatives: • www.uwcc.wisc.edu • Lynn Pitman pitman@wisc.edu • University of Wisconsin Center for Cooperatives

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