1 / 8

Promoting Local Products

Promoting Local Products. Alex Humphrey, Charlie Nairn , Michael Sheng. Goals. Promote awareness and consumption of local products in Corvallis and surrounding areas Creating an advertisement campaign in support of local products Labeling local products at stores

yeva
Download Presentation

Promoting Local Products

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Promoting Local Products Alex Humphrey, Charlie Nairn, Michael Sheng

  2. Goals • Promote awareness and consumption of local products in Corvallis and surrounding areas • Creating an advertisement campaign in support of local products • Labeling local products at stores • Presenting to schools about the importance of shopping local • Work with restaurants and schools to put local foods on the menu

  3. What are the benefits of local products? • It circulates money in the local economy • It makes Corvallis special (community-pride)! • Creates local jobs • Helps the environment • It makes good use of tax dollars

  4. What about local foods? • Tastes better – its fresh! • The British Dietic Association states that local food is more nutritious because imported produce loses a good percentage of their vitamin content due to light, temperature and time. • Grown using sustainable practices • Fewer pesticides and GMO free

  5. Startling Facts • A majority of produce is genetically modified. According to the Center for Food Safety, about 85% of U.S. soybeans, and 50% of U.S corn are genetically modified, and in total, up to 70 percent of all processed food in supermarket shops are genetically modified. • According to the United States Department of Agriculture, In 2005, the United States imported about 15% of its consumed food

  6. FAT group • FAT stands for the Food Action Team, a subgroup of the Corvallis Sustainability Coalition • The group is working towards similar goals including promotion of a local food campaign • We are members of the group to create an ad campaign

  7. Why don’t people shop local? • The goal of this project is not to only change the way people act, but to also change why they act • We have developed a survey • We plan to use this survey for shoppers at big-chain stores such as Winco, and Fred Meyer, as well as local food centers like the Food Co-op and the Farmer’s Market.

  8. Future plans • Work with the FAT group to create an ad campaign • Work with the FAT group and by ourselves to put local food on restaurant and school cafeteria menus. • Present at various schools and community events • Create informational resources (such as this brochure) • Conduct research as to why people do or don’t shop local.

More Related