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LOCAL TOURISM PRODUCTS AND SERVICES

LOCAL TOURISM PRODUCTS AND SERVICES. CL’s Strategic Location. Proximity to Metro Manila. Gateway to the rest of North Luzon from Metro Manila. The only region that has access to both the Pacific Ocean in the east and China Sea in the west. Located at the heart of Asia. Political Subdivision.

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LOCAL TOURISM PRODUCTS AND SERVICES

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  1. LOCAL TOURISM PRODUCTS AND SERVICES

  2. CL’s Strategic Location • Proximity to Metro Manila • Gateway to the rest of North Luzon from Metro Manila • The only region that has access to both the Pacific Ocean in the east and China Sea in the west

  3. Located at the heart of Asia

  4. Political Subdivision

  5. LOCAL TOURISM SERVICES - Services you give to a tourist or a customer - Accommodation establishments, inbound, domestic and outbound travel operators, tourist transportation units, tour guides, etc.

  6. Accredited Establishments as of February 2013

  7. Available Tourism Services in Region 3 as of November 2012

  8. LOCAL TOURISM PRODUCTS - Necessary for the tourist during their travel activity - Built or natural attractions, tours and packages, etc.

  9. The Market-product analysis suggests prioritizing Eight tourism products enriching the tourist experience and boosting product diversification Shopping, Leisure and Entertainment Nature based Tourism Cultural Tourism Sun and Beach Tourism MICE Health and Wellness Nautical Tourism Cruise Tourism

  10. Central Luzon Tourism Cluster Clark International Airport Tourism Development Areas: TDA 1: Subic – Clark – Tarlac Corridor TDA 2: Nueva Ecija TDA 2: Pampanga TDA 4: Bulacan TDA 5: Zambales TDA 6: Bataan TDA 7: Aurora Theme: Entertainment/amusement, sports, beach resort, events, MICE, ecotourism, wellness, medical and retirement tourism • Destination and Product Development • Mixed used resorts in Clark, Zambales, Subic • Improvement to 16 heritage sites (Php 140 Million) • Linking communities to tourism supply chain • Development Impact • 2010: 72,000 jobs • 2016: 75,000 additional jobs

  11. TDA: 1 Subic-Clark-Tarlac

  12. TDA 2: Nueva Ecija

  13. TDA 3: Pampanga

  14. TDA 4: Bulacan

  15. TDA 5: Zambales

  16. TDA 6: Bataan

  17. TDA 7: Aurora

  18. Inventory of Tourism Products

  19. Milestones for Tourism • Subic-Clark-Tarlac Expressway • North Luzon Expressway • DMIA Terminal (Expansion program) • Subic International Airport (Intl Resort) • Subic International Seaport (New product) • North Rail Project (on hold) • Foreign Investments (Hotels, Resorts)

  20. What DOT-RIII Has Done • Skills Enhancement Programs • Airport Reception Unit in DMIA • Domestic Promo Program with Budget • North Phils Tourism Fair (SM City Clark) • Sales Missions (Domestic/Overseas) • Production of Brochures • www.visitmyphilippines.com • Web App on Smartphones (VisitMyPhilippines) • Tourism Road Infrastructure Program (DPWH) Road Projects : • 2013 – 24 endorsed, 6 Funded • 2014 – 36 endorsed

  21. What DOT-RIII Has Done • New Product ID (Health and Wellness w/ DTI-RIII, Hot Springs in Sapangbato, Sacobia Valley as Camping Site, Candaba Swamp Bird Watching, BNPP, Pawikan, Bataan Economic Zone, Papal Shrine, etc.) • Pilgrimage Site in San Jose, Tarlac • Nayong Pilipino sa Clark • Data gathering (visitor arrivals) • Directory of tourism resources • Tourism Enterprise Zone (identification)

  22. What Needs to be Done • Develop New Tourism Products (Clark, Subic, Tarlac, and beyond) • Develop Tourism Circuits (North Phils) • Strengthen LGUs’ Role in Product Enhancement and Marketing (Local Government Code) • Standards Setting and Accreditation (Tourism Services) • Hotel / Resort Classification • Protection of Environment (Mt. Pinatubo, etc.) • Visitor Information System (Visitor Friendly) • Local Tourism Organizations (CVBs, TCs, ATOCEL, etc.) • Foreign and Local Investments and Incentives • Tourism Road Infrastructure Program (DPWH) • Data Gathering and Visitor Statistics • Strengthen roles of tourism stakeholders (hotels, travel agencies, etc) • Manpower / skills enhancement program (tour guides) • Sales missions (foreign and domestic)

  23. Thankyou

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