Social Marketing vs. Media Advocacy
8/9/2012. HST 2200 JCD/REC. 2. Social Marketing. The use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify or abandon a behavior for the benefit of individuals, groups or society as a whole.. 8/9/2012. HST 2200 JCD/REC. 3. Media Advoc
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