Creativity in innovation processes Approaches & methods

1. Creativity in innovationprocesses Approaches & methods Tapani Frantsi D.sc. (econ.) 2012 Tapani Frantsi

2. Outline • Creativity as individual, group and organizationaldomain • Creativitymethods Tapani Frantsi

3. Creativity Creativity is the ability to producework, that is Appropriate Novel Original Unexpected Useful Adaptive/taskconstrains Stenberg R.J. Tapani Frantsi

4. Individualcreativity Tapani Frantsi

5. Cognitivetheory of humancreativity New cognitivescheme Cognitivescheme Tapani Frantsi

6. Gardner’stheory of intelligences Tapani Frantsi

7. Three components of individualcreativity Expertise Creative thinking skills Creativity Motivation and self-efficacy Amabile T.M.1999, Bandura 1997 Tapani Frantsi

8. Discussbased on your experience and listsome on eachlevel Three levels of hindering,blocking and killingideas ? Social, organizational, network ? Individual conscious Individual un-consious ? Tapani Frantsi

9. Group climate and creativeness Tapani Frantsi

10. Methods in practice Knowing testing and practicing some of the methods Tapani Frantsi

11. Awareness and use of IGT Coates, Cook & Robinson (1999)

12. Use of methods (Swiss study) Source: Swiss Federal Institute of Technology 2003 Tapani Frantsi

13. Interplay of divergence and convergence Ideation process in a dynamic Interplay of divergent and convergent sequences (periods, phases). Funnel is one of the metaphors: tunnel, tube, wave etc. The design model (picture) classifies this in a quite closed and rational way: Brainstorming Concept phase Finalization It also uses term freeze after the concept sequence. Tapani Frantsi

14. Brainwriting Simplified 6-3-5 Group of sixpersons Three ideas per round 5 minutesideation/round Rotation Betweengroups Advantages? Tapani Frantsi

15. Instuctions: BrainWritingEmample Some promising ideas or technologies. Might not yet be mature to be implemented List some earlier succeeded or failed trials to solve the case case Raute inc. Paradoxal ideas or solutions. Turn it totally round. Lead users might be interested in… Tapani Frantsi

16. SixHats 1. 3. 6. Facts Opportunities Priorities 5. 2. 4. Riscview Feelings Optimisticview Group goesthroughall the steps in numberedorder. Documentationbyoneortwonotekeeperorbyeveryone Tapani Frantsi

17. Synectic thinking is the process of discovering the links that unite seemingly disconnected elements.

18. Synectics Definition • Creative discovery comes from analogical and metaphorical thinking, the process of linking unlike subjects. • You must create VISUAL analogies and metaphors.

19. Thinking to Connect • Analogical thinking is a comparison between two things that are similar in some respects, often used to help explain something or make it easier to understand. • Metaphorical thinking is when one thing is used or considered to represent another

20. Synectics as process Crazy solutions • Ecscursions • Direct analogy • Methaphors ”forcefit” Selected (one) pre idea for Refining circle Idea refining circle Pre ideas, promising goals Possible solutions Analyses and problem definition - background Viewpoint Problem as given(client) Tapani Frantsi

21. Differentmodelles • Expand • Minimize… • Take it to pieces • Compine • Recover.. • Turn it upside down Tapani Frantsi

22. Distance taking • Time • Space • Branch • Language • Technology • Type of organisation • History • People Tapani Frantsi

23. Practice/test 20 min • Method groups • Brain writing • Open questions • 3-6-5 at least one round • analyses • Six hats 1-6 steps • Lateral thinking • 4. Synectics process • Problem as given • Problem analyses • Direct analogy • Excursion • Crazy solutions • Force fit • Possible solutions Tapani Frantsi

24. Idea categorizing • Time • Road maps • Priorities • Verifying • Two scale models • Constructions • Modelling • Strategy models • Four fields • profiles Tapani Frantsi

25. Innosessionmethod Tapani Frantsi

26. Innosession Problem Insight of research & practice Knowledge Focus Innovative solutions Spanning weak ties Ideation on individual & group basis Bridge Creation Masters & Mentors

27. Extended process model: innovation session Excursions Inputs Ideation rounds Questioning Concepts Models Intro Definition Warm up Connecting & sorting Evaluation Questioning Ideation rounds Inputs Feeds Provocations Tapani Frantsi

28. Innosessionprocess Tapani Frantsi

29. Innovation session elements • Pre-sessions and warm up functions • Group setting • Max 6, arranged • Same open space for all of groups • Own facilitator in each group • Brokerage function • Situational factors for smooth flow of thoughts • Facilities • Timing of activities • Variation of preassure and relaxation • Action • Flexibility • Improvised actioins • Planned provocations Tapani Frantsi

30. Role definition in innovation session process Tapani Frantsi

31. Innosessionmodel Business opportunity Feasibility Tapani Frantsi

32. Scenarios Future stories => postulated development of events -2030 Scenario 1: Rapid Energy Price Increase 6 groups A B C D E F (English only) Scenario 2: Moderate Energy Price Increase 4 groups G,H,I, J English only

33. Radical ideas Save the World! Means of control Business ideas Four field conclusion • Discuss each field and select idea stickers for it • Go through each field and place stickers • Do it together ! • Be active! • use stickers • place them on the board

34. Evaluation criteria • Creativity • Idea fluency = quantity of produced items • Flexibility – how ideas differentiate – diversity rate • Originality , novelty of ideas and concepts • Unexpected results • New connections and spanned distances • New contacts and networks • Motivation and self-efficacy level for further development • Innovation capability • Raised interest Tapani Frantsi