Typography

1. Typography Multimedia & Webpage Design 1.01 Investigate typefaces and fonts.

2. Desktop Publishing • Involves using a ______________and publishing software to create documents for publication. • Some examples of Desktop publications include: • ________ • ________ • Magazine and Newspaper Articles • _________ • Proposals • _______ • Business Correspondence • __________ • __________ • __________

3. The Target Audience • _______are created to convey a message to the intended audience, called the ___________. • The target audience will determine the: • _______used. • _______used. • _______used. • _______used.

4. Typography • Many publications will contain a large amount of text to deliver the message. • It is important to understand a few basic guidelines for working with text and typography. • Typography _______________

5. A typeface _____________________. Each typeface has a design for each ________________________ Example: Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+-=?,.:”’; Click here for more examples of typefaces. Typefaces, Fonts, and Font Families

6. Typeface Categories • Typefaces can be divided into four main categories. • ____________ • _____________ • _____________ • _____________

7. Have __________or strokes at the tips of the letters called _________. Examples: Bodoni Courier Goudy  Times New Roman Used for _______in printed publications.  Business correspondence  Book text Magazine article text  Newspaper text Newsletter text Recommended sizes for body text are ______________ Serif Typefaces k

8. Serif Typefaces

9. There are _______(serifs) at the tips of the letters. Examples: Arial Gill Sans Berlin SansVerdana Used for ______________text and for digital display. Webpages On-screen display Headings  Tables Captions Headlines Sans Serif Typefaces k

10. Serif vs Sans Serif Typefaces Sans Serif The ends of each character do not have attributes (serifs)

11. Decorative/OrnamentalTypefaces • _____________ • Should be used sparingly. • ___________ • Examples • Chiller Broadway • Webdings engravers MT • ______________. • Headlines on flyers or advertisements. • Webdings can be used for symbols in logos.

12. Script Typefaces • ____________________ • Should never be used to key in all caps. • Example • French Script • Uses • _______ • Place cards • Poetry • _______

13. Fonts • It’s easier to understand fonts if you begin with the original definition of a font. • Before desktop publishing, people called ‘__________’ set the type by hand using moveable type. • Each character was a separate block of metal. • The letters were “set” on the layout to form the text. • Each typeface had a complete set of metal characters for each size, weight, etc. • Click here for an image on Wikipedia

14. Fonts Continued • Each different size or weight required a completely separate set of metal characters. • Each metal set of characters was kept in its own drawer and was called a type font. • So a font is the ______________________ • Examples: Arial, bold, 12 point Arial, italic, 14 point Arial, 10 point

15. Font Style • The font style ________________________ • Examples: • Bold • Italic • Underline • Shadow • Outline • Small Caps

16. Font Families • A font family is the _________________ • Examples: Arial Arial Black Arial Narrow Arial Rounded MT Bold

17. Typeface Spacing • ________ • Proportional • Leading • __________ • ___________

18. Monospaced Typefaces • Each letter _______________ • Advantages • ______________ • Similar characters look more different. • If limited to a certain number of characters per line, each line will look alike. • Used often in ___________________ • Courier is monospaced

19. Proportional Typefaces • Proportional • The amount of space_________________ • Therefore, an i is not as wide as an m and receives ____________ • Advantages • Does not take up as much space as mo____________ • Easier to read. • Used in most _________________ • Times New Roman is proportional

20. Proportional vs. Monospace

21. The ____________________. Pronounced “led-ding.” In most software programs, it is referred to as _______________. In Desktop Publishing, it is still referred to as leading because typesetters used long pieces of lead between the moveable type to create blank lines between the text. Leading

22. Leading Continued • If there were no space between the lines of text, the letters would touch the lines above and below them and would be extremely difficult to read. • Used to: • ______________________ • To make a block of text fit in a space that is larger or smaller than the text block.

23. Leading Look in the nook to find the book that you borrowed to read. Leading (vertical spacing between lines of text) Leading (vertical spacing between lines of text)

24. Horizontal spacing _______________ _____________________visually appealing and readable text. BOOK – before kerning. – after kerning the O’s. Kerning

25. Tracking • Horizontal spacing between____________ • Makes a block of text _______________ • Examples

26. Tracking Continued • Makes a block of text ______________ • Used to expand or contract a block of text for the ____________________

27. Kerning, Leading, Tracking LOOK in the nook to find the book that youborrowed to read. Kerning (horizontal spacing between pairs of letters) Leading (vertical spacing between lines of text) Tracking (horizontal spacing between all characters in a large block of text.

28. Glossary Sites • www.typenow.net/glossary.htm • www.adobe.com/type/topics/glossary.html • www.typophile.com/wiki/Terminology

29. Useful Sites • www.identifont.com • www.typeculture.com • www.typographi.com • www.typophile.com • http://www.dubbocoll-m.schools.nsw.edu.au/Training/DTP/DTPtypeface.htm • http://www.x24d.com/blog/?p=34