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A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study

A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study. CS Suryanarayana SV , Practising Company Secretary, Hyderabad, India cs@suryanarayana.com. Paper presentation at:

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A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study

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  1. A Strategic Approach towardsCorporate Social Responsibilityfor Business Sustenance– A Study CS Suryanarayana SV, Practising Company Secretary, Hyderabad, Indiacs@suryanarayana.com Paper presentation at: 2nd International Conference on Corporate GovernanceHyderabad, Andhra Pradesh, India9 December, 2010

  2. Give Back To The Society • CSR Changing concept • From Charitable activities To business interest • Generate value & Long term sustainability • Positive contribution – Society & Business

  3. We understand CSR….. Ethical behavior of Corporations towards Society CSR decisions demand new skills ‘Doing social good’ becoming ‘Business necessity’ Corporates realising ‘what is good for workers’ Protecting Environment - Good for Business

  4. Essentials for CSR • To build Identity & Reward • Viable Business • Legal and Regulatory compliances • Meet expectations of Industry & Community

  5. Bring-in CSR • Corporate Disclosure requirements • Increased customer interest • Investors looking for ethical practices • Competitive HR practices • Government initiatives

  6. A Strategic Approach towardsCorporate Social Responsibilityfor Business Sustenance– A Study Srinivas RRS, Research Scholar, Dept.of Business Management, Osmania University Hyderabad, India rrs@aol.in Paper presentation at: 2nd International Conference on Corporate GovernanceHyderabad, Andhra Pradesh, India9 December, 2010

  7. Strategic CSR

  8. Strategy 1: “Win-Win” Doing Well by Doing Good • Socially Responsible Investors > long-term investors • Monitor management

  9. Strategy 2: Delegated philanthropy Company works as channel for expression of Social Responsibility • Encourage Stakeholders • Motivate Employees

  10. Strategy 3:Corporate philanthropy Management Initiated Approach • Company Board & Executives role. • Bottom-line concerns

  11. Integrated Strategic approach WIN- WIN Delegated CSR Insider initiated CSR 1 3 2

  12. Challenges for CSR • Data Collection • Methodology to rate performance • Dissemination of CSR strategies • Contradictory approach

  13. Live Link http://survey.constantcontact.com/survey/a07e2zrj9a2gcsv9dgd/start Open since 1st August 2010 till date Selected Respondents : 130+

  14. People engaged with CSR

  15. Rationale of CSR

  16. General Opinion & Resources on CSR

  17. CSR Should not be made as Competitive Differentiator

  18. Awareness of CSR guidelines

  19. Consumer Support to CSR driven Corporations Average Score is 2.5 out of 3.0

  20. Association of NGO’s for CSR

  21. Obstacles for CSR

  22. In Conclusion • The adoption of a more long-term perspective. • The delegated exercise of philanthropy on behalf of stakeholders. • Insider-initiated corporate philanthropy.

  23. Please Download Our Paper http://www.suryanarayana.com/resources /CSRforBusinessSustenance.pdf

  24. Thank You CS Suryanarayana SV, Practising Company Secretary, Hyderabad, India cs@suryanarayana.com Srinivas RRS, Research Scholar, Dept.of BusinessManagement, Osmania University,Hyderabad, India rrs@aol.in

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